Idea Book
Staking our claim at Comic Con for Comedy Central
Idea Book
Cashmere goats at Fashion Week for Saks
Idea Book
50-ton sand castle in Times Square for USA's "Burn Notice"
Idea Book
City of Hope's "The Underwear Affair" takes over the Third Street Promenade in L.A.
Idea Book
"TripAdvisor's Traveling Movie Tour" at the World Financial Center
Idea Book
"Bridezillas" in Times Square for WE tv

The Michael Alan Group

22 West 38th St., New York, NY 10018 Get Directions


The Michael Alan Group is a nontraditional marketing and event production company that prides itself on providing the most innovative and cost-effective experiential programs for its clients. With staff and production managers across the country, they can execute the following in any market:
• Street Teams
• Publicity Stunts
• National Tours
• Experiential Marketing
• Product Launches
• Digital / Social Media Programs
• Strategic Partnerships
Adding never-been-done-before elements to even the most basic concepts ensures that programs are memorable to consumers and noteworthy to the media.
Memorable Moments
We love guerrilla marketing so much, we wrote the book on it! Check out "Guerrilla Marketing for Dummies" by president/C.E.O. Jonathan Margolis and senior account executive Patrick Garrigan.
Bon Appétit
Comedy Central
ION Media Networks
NBC Universal
Saks Fifth Avenue
USA Network
Sundance Channel
Event Marketer's IT List for four years running
Mark Award for Marketing Excellence
PRO Award finalist
BizBash Event Style finalist
Judging panels for both PRO Awards and Effies

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