Lately, the hottest way to garner attention for events and fund-raisers is to keep the party going all night long. Recent all-day events include Boston-based sketch comedy troupe Improv Asylum staging a 24-hour-long performance and live auction to benefit Globe Santa. Cotton Inc. promoted its “Fabric of Our Lives” television campaign with a 24-hour outdoor runway show in South Beach. The Museum of Fine Arts in Boston celebrated the opening of the Linde Family Wing for Contemporary Art with a 24-hour bash that included performance art, a dance party, and a morning yoga session.
By Lauren Matthews Posted March 28, 2012, 8:00 AM EDT