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This Vending Machine Gives Personalized Prizes

Photo: Shelbie Pletz/BizBash

On June 18, the Greater Miami Convention and Visitors Bureau and Current Lifestyle Marketing placed a vending machine in the middle of Times Square. Intended to promote the city's new “Miami Summer Deals” initiative, the machine provided personalized prizes for passerby. Guests who approached the machine had their photos snapped, and staffers hiding behind it determined which gifts would suit the guest. A child, for example, might have received a small T-shirt. Other prizes in rotation included sunglasses, flip-flops, and bottles of Pitbull Woman and Pitbull Man perfume. (The tie-in? Rapper Pitbull is a Miami native.) Some guests even scored tickets to Miami. Bait Shoppe assisted with the event's production and built the vending machine.

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