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EVENT REPORT

TIFF 2013: Highlights From Premiere Parties, Brand Activations, and More

Here's a peek inside brand activations and bashes from SodaStream, InStyle, and more at the Toronto International Film Festival.

Photo: George Pimentel

The Toronto International Film Festival took place September 5 to 15, bringing with it the typical barrage of parties, brand activations—and one gala for a hamburger restaurant. Here's a look at some of the festival's most creative marketing and fund-raising ideas from brands such as SodaStream, British Airways, Mary Kay, and MoroccanOil.


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