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EVENT INNOVATORS 2013

Top 50 Innovative Event Pros 2013: Joel Thévoz

The C.E.O. of Main Event Caterers has become a veritable urban farmer, starting environmental initiatives like an aquaponic farming system.

By Beth Kormanik June 12, 2013, 7:00 AM EDT

Joel Thévoz, C.E.O., Main Event Caterers

Photo: Pete Exis

Many catering companies have green elements—raising honeybees, perhaps, or filtering water for still and sparkling beverages. Washington–based Main Event Caterers does those things and more, including starting an aquaponic farming system that produces organic microgreens, fruits, and vegetables. Joel Thévoz, 44, continually pushes ahead with environmental initiatives. When he started the company more than 15 years ago, sustainability was not the goal, but today he has become a veritable urban farmer and adviser to others on the techniques. “The point is to look at the potential problems we will face over the next 50 years,” he says, “and look at solutions that could have an impact.”

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