| EVENT REPORT 11.17.08 3:41 PM |
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All That Glitters Gala Adopts a Jet-Set Theme With California Palms, Eiffel Tower Centerpieces
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 | Models dressed as flight attendants
Photo: BizBash |
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Although ticket sales for this year’s All That Glitters Gala—held Thursday at the Liberty Grand Entertainment Complex—slowed when the stock market hit a low in October, Marc Ralsky, director of volunteer and regional affairs for the Crohn’s and Colitis Foundation of Canada, expected the organization to reach its $500,000 fund-raising goal. More than 900 guests attended the benefit, which adopted a “Jet Set” theme and offered attendees the choice of dining in Los Angeles, London, or Paris. “It was first come, first serve,” Ralsky said of the ticketing for the themed rooms, noting that organizers sold different levels of sponsorship as royal-, first-, and executive-class tickets.
“Tickets were selling really, really fast, and then once the stock market crashed, we had no more sales. It just stopped,” Ralsky said. “Corporate tickets we had no problem with. We were on target with our corporate numbers. It was the individual tickets we had problems with.” The fact that the benefit fell on the same night as events being held at the Art Gallery of Ontario and the Royal Ontario Museum may also have impacted individual decisions, he said, noting that ticket sales picked up again just prior to the event. Ralsky reported that people who attend the foundation’s benefit typically have some connection with Crohn's and colitis. “We don’t attract the general public to events just because it’s the place to be," he said. "We’re trying to change that, so we upped the ante this year by bringing Solutions With Impact on.”
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RELATED TOPICS
Crohn's & Colitis Foundation of Canada, The Globe and Mail, Air Canada Vacations, CTV, Mercedes-Benz, Danier, M.A.C. Cosmetics, 104.5 Chum FM |
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| EVENT REPORT 09.16.08 1:39 PM |
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Hospital Fund-Raiser Pairs Donors With Celebrities for Scavenger Hunt
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 | The starting line for the Scavenger Cup
Photo: BizBash |
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Twenty-five luxury-car owners paired up with celebrity navigators for the inaugural Rally for Kids With Cancer Scavenger Cup this past weekend, the final weekend of the Toronto International Film Festival. The fund-raiser, chaired by actress Goldie Hawn, and benefiting the Sick Kids Foundation at the Hospital for Sick Children, included three events created by Solutions With Impact.
"This is a Solutions With Impact event that we created for Sick Kids. We’re hoping it will become annual, and we’d like to actually take it nationwide, much like the larger runs," said Chad Brincheski, director of event marketing, who noted that Solutions has worked with the Hawn Foundation on other projects. "When we were putting the details of this event together we asked her if she would participate. She’s a huge philanthropist, so she was excited to be able to come out to Toronto and support Sick Kids."
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RELATED TOPICS
Hospital for Sick Children, Goldie Hawn, Rosseau Asset Management, Rasko Diamonds, Grand Touring Automobiles, Northwest Lexus, Shaftesbury, Aquarius Men's Wear, Cosmopolitan Toronto Hotel and Spa, Legendary Motorcar Company, Pantages Hotel Toronto, Peel Regional Police, Air Canada, Pfaff, Harbour Sixty Steakhouse, Adrenaline Media, 104.5 Chum FM, CTV, eTalk, Toronto Sun, Car Guide, Canadian Auto World, Investment Executive, Suburban Life, World of Wheels, Concierge and the City, Evian, Forest Hill Car Service, Insight Productions, Nascar Speedpark, Serengeti Eyewear, The Printing House |
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