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FROM NEW YORK

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News Archive for Barbie

NEWS 03.20.09 9:00 AM

Fashion Week Tent Adopts an LG-Inspired Look For Fall Shows

L'Oréal's beauty lounge
Photo: BizBash

For LG, life's good at Fashion Week this season. As the title sponsor of the 2009 fall/winter collections, the company's presence is prominent throughout the tents at Nathan Phillips Square. Signs bearing the LG logo hang on the walls of the mezzanine-level V.I.P. lounge; LG screens broadcast footage of the runway shows; and LG appliances are displayed at a booth designed as a wardrobe. In fact, the entire colour scheme—black, white, and grey with touches of red—appears to have taken a cue from LG.

"There's a lot of that elegance," LG marketing manager Linda Hechtl said. "That’s really what we’re all about as well. It’s really a marriage of fashion and technology in the overall look. It feels good. It feels sexy." Rob Dittmer of Three Events worked with LG, the other event sponsors, and Nicholas Pinney of Nicholas Pinney Designs, to coordinate the overall look of the displays and decor again this season. "It's a challenge to make something technical appear in a fashionable way," Dittmer said, adding that LG succeeds in doing this with its products. MORE >>

LG Fashion Week, Fashion Design Council of Canada, LG Electronics Canada, Barbie, DHL, Schick, Rethink Breast Cancer, Rowenta

EVENT REPORT 03.17.09 2:20 PM

Barbie Pop-Up Showcases Furniture Line, Designs From David Dixon's Opening Night Show at LG Fashion Week

David Dixon's runway show
Photo: George Pimentel

Furniture bearing Barbie's pony-tailed silhouette, earrings in the shape of black stiletto heels, and Wellington boots adorned with the doll's image—in pink, of course—are just some of the items for sale at Canada's first Barbie Signature Shop. Launched by Mattel on Monday—just hours before Canadian designer David Dixon presented a Barbie-inspired collection to open LG Fashion Week—the pop-up store will house collectible dolls, Dixon's designs, and a furniture line created by his brother Glenn Dixon. The shop, on the main floor of the Bay's flagship store on Queen Street, will be open for the next two months.

"In Canada we always wanted to go after the whole Barbie experience. So we partnered with the Bay to launch this initiative," said Carmen Martinez, Mattel's Canadian licensing manager, who worked with Mattel senior marketing manager Reidin Goode to create a program designed to expand the Barbie brand beyond the doll, and mark her 50th anniversary (which Mattell celebrated in California at a luxe version of the doll's Malibu Dream House earlier this month). MORE >>

LG Fashion Week, Fashion Design Council of Canada, David Dixon, Glenn Dixon, Mattel, The Bay, Barbie, Town Shoes, Foxy Originals, Cake

EVENT REPORT 03.11.09 4:07 PM

For Barbie's 50th Anniversary, Mattel Makes Life-Size Malibu Dream House

Barbie's 50th birthday bash in Malibu
Photo: Line 8 Photography

FROM LOS ANGELES You might say that Mattel had an insta-theme for its Los Angeles bash for about 200 celebrating the iconic Barbie doll's 50th anniversary. Playing off the Malibu Dream House toy—a coveted accessory for the doll—organizers picked a real life beach house on Pacific Coast Highway and went wild with full-size incarnations of the doll's tiny treasures and pleasures. The date of the party, March 9, was the doll's actual birth—er—launch day at New York's Toy Fair 50 years ago.

Mattel's Lauren Dougherty—along with two other co-chairs of the marketing campaign, Liz Grampp and Brad Armistead—tapped Colin Cowie to plan the party and conjure the food and beverage ideas and Jonathan Adler to decorate the interior of the home. "Barbie is a reflection of fashion, pop culture, and aspiration, and that's really how we celebrated her for her 50th birthday," Dougherty said. "In many ways, the Malibu Dream House [party] was the quintessential moment [in the campaign] because she is a California girl—this was our big marquee moment." MORE >>

Barbie, Mattel, Jonathan Adler, Volkswagen, Fashion Week

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