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News Archive for Birks

EVENT REPORT 05.15.08 5:31 PM

Law Firm Hosts Women-Only Evening With Chocolate, Diamonds

Chocolate Birks boxes
Photo: BizBash

In planning the fifth annual event for the female lawyers (and their female clients) at Miller Thomson L.L.P., marketing coordinator Sonja Flay wanted to create an evening centred around two things that many women love: diamonds and chocolate.

"Every year we come up with a different theme and we try to make it interactive," said Flay, who started with the firm in January and shortly afterward began planning the Luxury Diamond Event, held yesterday evening at the Birks flagship store on Bloor Street. "Because there is this huge theme of the '50s coming back in advertisements.... I wanted to make it a Breakfast at Tiffany's feel. But I love Birks: They're so friendly and the venue was perfect in terms of the layout, so it's like a breakfast at Birks." MORE >>

Birks, Miller Thomson L.L.P.

EVENT REPORT 11.01.07 3:09 PM

LG Electronics Media Event Shines

Westbury Rentals supplied the awning and red carpet outside of Birks' flagship store in Yorkville for LG Electronics media launch of its new LG Shine cell phone.
Photos by: BizBash

Coveted phones met precious stones when LG Electronic Canada introduced its new line of mobile handsets at Birks’ flagship store in Yorkville. The electronics company tapped High Road Communication to plan the unveiling of the high-end LG Shine, which features a stainless steel body and oversized viewing screen.

With a nod to the fashionable event that would follow, an army of valets from Gatsby Valet clad in black hats, pea coats, and yellow ties greeted arriving partygoers at the busy intersection of Yonge and Bay Streets. A temporary awning on the sidewalk covered the red-carpeted entrance to the posh jewellery store. A poster of sponsor logos formed one wall of the partially enclosed walkway. Infinite Media supplied a photographer, who snapped pictures of guests posing like Hollywood celebrities on the red carpet in front of the poster. Off to the side, floodlights lit a gleaming Ducati motorcycle, on loan from Rev Cycles. Before entering, guests submitted to an invitation check by burly clipboard-clutching doormen from Homewood Securities. MORE >>

LG Electronics, Birks

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