| EVENT INTELLIGENCE 09.15.09 1:21 PM |
|
Event Security: The Twitter Effect
|
 | The Black Eyed Peas at a tweeted party
Photo: Dimitrios Kambouris/Getty Images |
|
Texting, blogging, and online social networking have already made it a breeze for guests to send out tips to their friends and readers on scoring access to private parties. Now, with the increasing popularity of Twitter, the volume of recipients is growing exponentially and the details are leaking in real time. Crashers, gawkers, and paparazzi have instant access to more information than they’ve ever had before—on an easy-to-search platform—and security professionals and planners agree that 140 characters are more than enough to cause some trouble.
Barry Meyerson, president of Manhattan-based security firm Meyerson Associates Inc., first noticed Twitter’s impact during New York Fashion Week in September 2008. As celebrities and partygoers shared details online, queues outside venues got longer, and throngs of paparazzi seemed thicker.
MORE >>
RELATED TOPICS
Twitter, Security, Secuity Leaks, Black Eyed Peas, Fashion Week |
 |
| NEWS 06.17.09 2:15 PM |
|
MuchMusic Expands Fan Access to Video Awards Through Partnerships With Pepsi, Nokia
|
Although CTV isn't hosting a party during the 20th annual live broadcast of the MuchMusic Video Awards Sunday, fans of the Jonas Brothers, Lady Gaga, and the Black Eyed Peas will have more ways than ever to interact with the show and watch their favourite performers, thanks to two new brand partnerships. The music station is joining forces with Pepsi and Nokia to create online experiences—dubbed the MMVAs Backstage Live and the Nokia Sound Check—designed to increase fan access to the event this year.
"We like to think of the MMVAs as the Super Bowl for youth in Canada. Advertisers get to attach themselves to a platinum event, and some sponsors want to dig deeper and create exclusive experiences. This year Pepsi and Nokia wanted to step it up and do something extra special around their sponsorship of the MMVAs," said Brad Schwartz, senior vice president and general manager of Much MTV Group.
MORE >>
RELATED TOPICS
MuchMusic Video Awards, CTV, Pepsico Beverages Canada, Nokia, Jonas Brothers, Lady Gaga, Black Eyed Peas |
|
| EVENT REPORT 05.14.09 8:00 AM |
|
Stripped-Down Robin Hood Benefit Raises a Record $72 Million
|
 | Robin Hood's bull's-eye-focused benefit
Photo: Roger Dong for BizBash |
|
FROM NEW YORK
British philosopher Joseph Priestly once said, "The more elaborate our means of communication, the less we communicate." In that spirit, the Robin Hood Foundation used its annual gala Tuesday night to debut its new ad campaign and convey its mission with clear and unembellished visuals—at least compared to years past. The blockbuster benefit, which has become known for its sizable guest list, bevy of big-name performers and donors, and multimillion-dollar fund-raising ability, returned to the Jacob K. Javits Convention Center with more than 3,000 guests, host Jon Stewart, and musical entertainment from Aretha Franklin and the Black Eyed Peas.
"We wanted to make sure that nobody lost the message. To strip it down even more to our core values, so that nobody can walk out of here without a clear understanding of what we do," said Mark Bezos, the nonprofit's senior vice president for development and communications. Charged with that simple premise, Robin Hood's event team worked closely with David Stark Design & Production and Atomic Design to put images from the campaign front and center and accent them with bull's-eyes and arrows.
Jim Samalis, Robin Hood's managing director of events, and Amy Sinclair, manager of events, headed up the internal team for the first iteration of the gala in 10 years without the guidance of Laurie Fabiano, Robin Hood's former director of communications, marketing, and events, who left the organization at the end of last year.
MORE >>
RELATED TOPICS
Robin Hood Foundation, Jon Stewart, Aretha Franklin, Black Eyed Peas |
|
|
