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1. 5 New Toronto Venues for Holiday Parties

2. Developer Hosts Green Cocktail Party, Mini Trade Show to Unveil Eco-Friendly Homes

3. OCAD Gala Kicks Off Mystery Art Sale

4. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

5. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

6. How Do You Make Staffers Feel Appreciated—at Little or No Cost?

7. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

FROM NEW YORK

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

More Photos From Louis Vuitton's Garden-Style Launch: Life-Sized Trees, Mounds of Mums

A Forest of Flora Marks Launch of Louis Vuitton's Saks Boutique

4 Made-in-New York Sweets for Gift Bags

FROM LOS ANGELES

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

3 New Restaurants for Autumn Alfresco Dining

With Help From Lexus, Cedars-Sinai Gala Breaks Fund-Raising Record

News Archive for Campari

NEWS 05.21.09 8:00 AM

Events and Pop-Ups Are a Boon to Troubled Retail Real Estate—and Vice Versa

Reebok's La Brea pop-up
Photo: Vero Image

FROM LOS ANGELES The recession has brought a flurry of “For Lease” signs to the windows of Los Angeles retail spaces, which have been vacated with particular urgency in high-rent districts like Melrose Place, Robertson Boulevard, and Sunset Boulevard. But the bad news for real estate could be buoyed by corporate event and pop-up hosts using those same spaces—and likewise some hosts are finding that a vacant retail space can be an efficient and attractive venue choice.

“[The high retail vacancy is] definitely encouraging me, with any event, to walk around an area I like and look at all the retail spaces as a first protocol,” said Harrison & Shriftman national creative director Ryan Jordan, who recently chose vacant retail and parking structures for the likes of Allergan’s Latisse launch, and a launch for Russian designer Kira Plastinina (whose line filed for bankruptcy just months after its U.S. debut). “They’re a lot more cost effective, and it definitely increases your bargaining power, since they're already vacant—in New York, Miami, L.A.—everywhere.”

The Beverly Center, which occasionally hosts its own promotional events, is actively shopping for corporate event and pop-up hosts. “I've been talking to New Beauty magazine about doing a pop-up store [out of which the magazine would offer relevant] seminars, maybe for a month or a couple of months. We've been talking to Los Angeles magazine about doing the same thing for the tastemakers issue. Also we’ve been working with [an animal rescue] organization to do animal adoptions [out of the space formerly occupied by a] pet store, since their lease expired, which would allow us to lease the space later,” said Steve Valentine, a publicist for the mall (which may be facing a significant new PR problem after the murder of a young rapper in daylight there on Monday). MORE >>

Pop-Ups, Y-3, Reebok, Kira Plastinina, Allergan, Latisse, New Beauty Magazine, Los Angeles Magazine, M.A.C. Cosmetics, Paper Magazine, Campari, Kitson, Johnnie Walker

EVENT REPORT 10.17.08 4:55 PM

Greta Constantine Stages Pre-Fashion Week Show on Glacial Set

The reflective runway at the Greta Constantine show
Photo: Gerrit de Jonge

On Wednesday night the duo behind the fashion label Greta Constantine presented their third show to an audience of more than 300 at Circa. The Campari-sponsored show included Stephen Wong and Kirk Pickersgill's signature mirrored runway, this time anchored by a glacier-shaped structure emphasizing the evening's "Fragile" theme. Staff at Circa constructed the 38 by 6-foot runway over three days using wooden planks covered in mirrored Plexiglas. MORE >>

Greta Constantine, Campari, L'Oréal Fashion Week, LG Canada

EVENT REPORT 09.11.08 1:01 PM

Film Italia and Italian Trade Commission Fill Tall Ship for TIFF Party

The Kajama tall ship on Queen's Quay
Photo: Nikki Leigh McKean for BizBash

Continuing a tradition of using unique venues, the Italian Trade Commission and Film Italia held their annual TIFF party on a tall ship docked at the HTO Park Tuesday night. (The event was held in the Toronto Transit Commission's abandoned Lower Bay subway station last year.) The Kajama, a 164-foot-long, three-masted schooner, gave guests a prime view of the Toronto waterfront and a getaway from the busy downtown core.

Kim Graham of Kim Graham & Associates planned the party, and looked at several rental ships with Italian trade commissioner Paolo Ponti before deciding on the Kajama, which she said stood out because of its style and historical background. The former trading ship launched in Germany in 1930 and was featured on the reality TV show The Amazing Race. MORE >>

Campari, Film Italia, Italian Trade Commission, Toronto International Film Festival

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