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News Archive for Canadian Home & Country
EVENT REPORT   04.25.08 5:54 PM
Elle Debuts New Consumer Show With T.F.I. Gala, Awards
The Elle Canada New Labels gala
The Elle Canada New Labels gala
Photo: BizBash
Creating an event to showcase Elle Canada while supporting local up-and-coming designers has been on Jacqueline Howe's mind for some time. Yesterday, the vice president of Transcontinental Media and publisher of Elle Canada realized her idea come to life at the first Elle Canada New Labels gala to support the Toronto Fashion Incubator (T.F.I.) at the Direct Energy Centre. “It’s been a seed planted in the back of my mind for about two years, but we didn’t get the final approval [from the Elle offices in France] until September," Howe said of the process that led to the creation of the Elle show, a three-day fashion and beauty show that runs through Sunday.

The magazine has long been a supporter of T.F.I.'s New Labels competition and runway show. "We had been a partner and sponsor with them for the past five years, so last year, after the 20th anniversary event, we talked to [T.F.I. executive director] Susan Langdon and told her what our concept and idea was and that we would like to do an opening night that would be a fund-raiser for T.F.I. and host that competition that we’d been involved with,” Howe said. “She took it to the board and they said, ‘Love it. It’s great.’ And so we started.” MORE >>

RELATED TOPICS Elle Canada, Toronto Fashion Incubator, Nine West, Rowenta, Triumph, Vin de Pays d'Oc, Movado, Canadian Home & Country, Transcontinental Media
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