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News Archive for Canadian Tire

EVENT REPORT 08.06.09 2:25 PM

Canadian Tire Thanks Female Customers While Plugging Debbie Travis's Product Lines

Royale's "roll-in-one" putting station
Photo: Emma McIntyre for BizBash

When Canadian Tire launched designer/TV personality Debbie Travis's line of paints in 2005, the idea was to attract more women to a store best known for car parts. Four years later, Travis's collection has grown to more than 1,200 home decor items, something the company celebrated with a promotional event called "What Women Want" at Yonge-Dundas Square yesterday afternoon.

More than 15 brands sold at Canadian Tire—among them Royale bathroom tissue, Cadbury chocolate, and Colgate toothpaste—participated in the public party, displaying products and giving samples to the 3,500 freebie-seeking attendees (a fairly close split of women and men). Guests who received stamps from five vendors on the What Women Want passport the received at the event's entrance could line up for a 30-second stint in Canadian Tire's "Money Machines," two wind-producing booths that spewed the store's trademark coloured money, which could be spent at Canadian Tire stores. MORE >>

Canadian Tire, Debbie Travis

WHO'S DOING WHAT 07.31.08 12:44 PM

Decor & More's Heather Dahmer Moves to Canadian Tire

Heather Dahmer

After working at Decor & More Inc. as event coordinator for just over a year, Heather Dahmer has moved on to become corporate event coordinator at Canadian Tire’s headquarters. Dahmer began her position July 7. She is responsible for planning all conferences, meetings, and trade shows for the business groups of Canadian Tire, which include PartSource, the retail division of Canadian Tire stores, the petroleum division, and the financial services division.

Dahmer said yesterday she is currently working on several projects, including an annual general meeting, a dealer convention in Montreal, and preparing for PartSource’s annual convention in Niagara Falls. —Sara Randolph

Decor & More Inc., Canadian Tire