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Burlington Covers Tracks for Stunt: Marketers still haven't recovered from the failure of Cartoon Network's 2007 Boston stunt, which infamously prompted the city to brace for a terrorist attack and included such fallout as network exec's resignation and a $1 million fine. In hopes of avoiding a similar stir when planting 500 unattended messenger bags around New York City last week, Burlington Coat Factory coordinated the stunt with local police to make sure nobody was caught off guard. They also made a concerted effort to keep all of the bags—each containing a gift card to the retailer's new "store in a store," the Factory—on pre-approved private property and monitored by event staff. Planners reportedly interviewed bloggers who covered the Boston incident to find out how to stay on the right track. [NYP]

Most-Watched Emmys Since 2006: Producer Don Mischer and host Neil Patrick Harris received most of the credit this week for a positively reviewed Emmy presentation and a highly watched telecast. Ratings were up to 13.3 million viewers for Sunday's show, a 1 million gain from last year's highly criticized outing. The 2009 show marks the biggest audience the Emmys have drawn since 2006, and many think the quicker pace of grouped awards—by comedy, reality, long-form, variety, and drama—made for a more accessible broadcast. [Variety] MORE >>

Condé Nast, Condé Nast Traveler, CBS, Emmys, Neil Patrick Harris, Burlington Coat Factory, Cartoon Network, Paranormal Activity, Paramount

ASK BIZBASH 03.09.09 8:00 AM

Where Can You Find Up-and-Coming DJs?

DJ Rashida
Photo: WireImage

FROM NEW YORK Big-name DJs bring a certain cachet to events—and a hefty price tag. But how do you ﬁnd the next Samantha Ronson or DJ AM? Brent Bolthouse, longtime DJ and founder of Los Angeles-based Bolthouse Vox Events, says the best way to ﬁnd new talent is in person at small venues. “We are constantly going to little clubs looking for good DJs,” he says. “Sometimes they don’t even know they can get $1,000 to DJ a party. They’re happy making a couple hundred.” Money aside, Bolthouse says the most important thing to watch isn’t the turntable but the dance ﬂoor: “It’s not about mixing; it’s looking at the crowd and seeing who rocks the crowd. You could be the best mixer, but you’re the worst DJ if the crowd isn’t having fun.” MORE >>

Condé Nast Traveler

THE SCOUT 06.20.07 12:43 PM

Interactive Invitations Let Guests Play

For the premiere of Waitress, guests could spin the invitation.
Photo: Francine Daveta for BizBash

Spin It
For the New York premiere of Waitress, Basik Design created playful diner-themed invites in the form of a spinning cherry pie, a nod to the main character’s penchant for baking. By rotating the missing slice, guests revealed event details, as well as a photo of the movie’s star, Keri Russell. MORE >>

Condé Nast Traveler, Replay

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