BizBash | Events * Meetings * Marketing * Style * Strategy * Ideas

OTHER MARKETS

GOOGLE TRANSLATE

OUR TRADE SHOWS & EVENTS

JOBS

MOST POPULAR STORIES

1. 5 New Toronto Venues for Holiday Parties

2. OCAD Gala Kicks Off Mystery Art Sale

3. Developer Hosts Green Cocktail Party, Mini Trade Show to Unveil Eco-Friendly Homes

4. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

5. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

6. 8 Handy Gifts for Meeting Attendees

7. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

8. Art Basel Preview: New Convention Center Layout, Giant Beach Structure for Audi

9. Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

10. Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

FROM NEW YORK

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

More Photos From Louis Vuitton's Garden-Style Launch: Life-Sized Trees, Mounds of Mums

FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

News Archive for DHL

EVENT REPORT 10.23.09 1:52 PM

Fashion Week Tents Get Spring Look With Crisp Decor, Topiary Trees

The main bar in the Fashion Environment
Photo: BizBash

With a new two-acre site at the corner of King and Shaw, the Fashion Design Council of Canada had more lead time and more space to set the scene for LG Fashion Week this season. The venue, a former car dealership and the future site of the DNA phase 3 condominium development, includes a 1,000-seat runway, a gala showroom for intimate events and V.I.P. receptions, and a media lounge—all housed inside the existing structure. A glass-front tent attached to the building houses the Fashion Environment where guests can mingle between shows; a separate hair and makeup tent sits on the west side of the lot.

“The flow is a little bit different this year,” said Rob Dittmer of Three Events, the company responsible for the event design. “We opened it up a bit because it is so jam packed every year.” This season, the Fashion Environment includes a main bar, an all-white V.I.P. lounge sponsored by Peroni Nastro Azzurro and Thomas George Estates, the all-black Lincoln Luxury Lounge, and sponsor activations from the likes of LG Electronics, L'Oreal Paris, Schick Quattro, and Rowenta Beauty. MORE >>

LG Fashion Week, Fashion Design Council of Canada, Lg Electronics Canada, L'Oréal Paris, Lincoln, DHL, Rowenta, Cashmere, Peroni Nastro Azzurro, Woolite, Yorkdale Shopping Centre, VIA Rail Canada, Town Shoes, Air France, Schick Quattro for Women

NEWS 03.20.09 9:00 AM

Fashion Week Tent Adopts an LG-Inspired Look For Fall Shows

L'Oréal's beauty lounge
Photo: BizBash

For LG, life's good at Fashion Week this season. As the title sponsor of the 2009 fall/winter collections, the company's presence is prominent throughout the tents at Nathan Phillips Square. Signs bearing the LG logo hang on the walls of the mezzanine-level V.I.P. lounge; LG screens broadcast footage of the runway shows; and LG appliances are displayed at a booth designed as a wardrobe. In fact, the entire colour scheme—black, white, and grey with touches of red—appears to have taken a cue from LG.

"There's a lot of that elegance," LG marketing manager Linda Hechtl said. "That’s really what we’re all about as well. It’s really a marriage of fashion and technology in the overall look. It feels good. It feels sexy." Rob Dittmer of Three Events worked with LG, the other event sponsors, and Nicholas Pinney of Nicholas Pinney Designs, to coordinate the overall look of the displays and decor again this season. "It's a challenge to make something technical appear in a fashionable way," Dittmer said, adding that LG succeeds in doing this with its products. MORE >>

LG Fashion Week, Fashion Design Council of Canada, LG Electronics Canada, Barbie, DHL, Schick, Rethink Breast Cancer, Rowenta

Search the BizBash Event Supplier Directory

Search for Venues

By Type

By Neighborhood/Location

Show Only New Venues

Search Our Venue Directory