| EVENT REPORT 10.30.09 3:47 PM |
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Baycrest Foundation Stages Ballroom Dance Competition for Annual Gala
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Taking a cue from Dancing With the Stars, the Baycrest Foundation enlisted six community leaders and created its own ballroom dance competition for the organization's annual gala, held at the Sheraton Centre on Thursday. Michael Rosen, Baycrest's director of special events and corporate sponsorships, used lighting and lots of sparkle to create the feel of a television studio for the event, dubbed the Dancing With Our Stars Gala.
"We wanted it to be fresh, sparkly, and clean. There are no programs on the tables, no gifting, not a lot of flowers. Really what we've done is we've created a television show within a hotel ballroom," said Rosen who called on Gary Topp of Toppnotch Services Inc. to produce the event. The company constructed a stage and dance floor for the competition and worked with Metalworks Productions Inc. on the audiovisual and lighting for the event. "The whole idea is sparkle. When the lights go, it's going to be wild," Rosen said.
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RELATED TOPICS
The Baycrest Foundation, Dancing With the Stars, RioCan, Royal de Versailles, Rolex, Deloitte, KIK Custom Products, RBC Capital Markets, RSM Richter, Scotiabank, Cineplex Entertainment, Fabricland, Great Gulf Homes, the Rose Corporation, Onex, Harry Rosen |
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| THE SCOUT 12.22.08 7:00 AM |
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How to Recreate a Reality Show for a Group
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 | The Top Chef-inspired teambuilding event
Photo: Courtesy of Smartt Entertainment Inc. |
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Reality television hasn't fizzled out yet, and many competition-based shows have maintained—and expanded on—a dedicated following. San Diego-based Smartt Entertainment Inc. recently introduced two packages that draw from the success of these shows, and they're available worldwide.
The "Dancing Under the Stars" package can bring in judges, professional dancers, celebrities, and contestants from So You Think You Can Dance and Dancing With the Stars to perform in a variety of styles, from waltz to hip hop. Smartt Entertainment can customize the program's length and choose the performers to fit big and small budgets. They'll also bring in world-champion dancers to complement TV contestants. Rates vary and generally start around $10,000. Programs could be presented purely as entertainment or become a bit more interactive by involving key executives in the dances, for example.
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RELATED TOPICS
So You Think You Can Dance, Dancing With the Stars, Bravo, Top Chef |
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| COAST TO COAST 05.21.07 2:43 PM |
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ABC Markets Show With Dance Marathon
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 | | Photo: Aaron Fedor/Fedora Hat |
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Leading up to the season premiere of Dancing With the Stars, ABC unleashed a marketing tactic that was part guerrilla, part dance marathon. To get as many people as possible dancing in as many cities as possible, a team of 14 professional dancers pranced across the country, stopping at commuter hubs such as subway stops and train depots to hand out mini disco balls (featuring the show’s logo) and flyers touting this season’s contestants. “In each market we entered, we tried to pop up in traffic-heavy locales—the Liberty Bell in Philadelphia, the aquarium in Atlanta,” said ABC vice president of advertising and marketing Darren Schillace, who worked with Lead Dog Marketing’s Dan Mannix to plan the 15-day tour at the beginning of March.
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RELATED TOPICS
ABC, Dancing With the Stars |
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