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4. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

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FROM NEW YORK

Morgan Loft Penthouse: Temporary Venue for Holiday Season

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

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FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

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Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

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$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

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3 Ideas for Stylish, Eco-Friendly Events

News Archive for Downtown Porsche

EVENT REPORT 10.22.09 1:26 PM

Porsche Partners With Prada, Rolex for Panamera Launch

The Mint Agency's bar at the reception desk
Photo: BizBash

For the launch of the new Porsche Panamera—the first four-door sedan from the German automobile manufacturer—Downtown Porsche invited 600 guests to an unveiling and cocktail reception in the Front Street showroom Tuesday. “The cars only arrived in the country on the weekend,” said Michael Ney of Porsche. "Over the last 12 hours, we've transformed the showroom into a very high-end looking New York nightclub, with the stars of the show being the three Porsche Panameras—the Panamera S, the 4S, the Turbo."

The dealership called on The Mint Agency to produce the event, which included a collaboration with luxury brands Rolex and Prada that gave away a Tudor watch and Prada luggage as part of a drawing. Another winner recieved Porsche luggage. MORE >>

Porsche, Downtown Porsche, Rolex, Tudor, Prada, Walker Hall Estate Winery, Dan Aykroyd Wines, Vitaminwater

EVENT REPORT 09.25.08 3:15 PM

Classic Ads, Vintage Models on Display at Porsche 911 Launch

The 911 launch at Downtown Porsche
Photo: BizBash

Downtown Porsche unveiled the 2009 Porsche 911—the first model to be released since 2005—with a retrospective look at the classic sports car Wednesday. "Tonight’s event is to celebrate the heritage and that evolutionary process that is the guiding light and the philosophy behind 911," said Abbey Gwartzman, a marketing consultant with Porsche. “The concept for the event is heritage evolution. It’s the whole undercurrent of the 911 line … You can see the common link through the entire line, but the whole idea is that so much is done underneath the skin."

To illustrate the advancements in the new model—including a double clutch, direct fuel injection, and a touch screen communication system and audio interface for iPods and other devices—event organizers chose to fill the Front Street dealership with vintage automobiles. “Porsche continues to work and engineer the cars throughout the development,” Gwartzman said, noting the three main improvements to the new model are “more power, more performance, and more efficiency.” MORE >>

Porsche, Downtown Porsche

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