| EVENT REPORT 09.09.08 2:18 PM |
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Umbrellas and Rainwear Fill the CFC's Annual TIFF Barbecue
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Sunday's afternoon rain didn't have a big impact on the attendance at the Canadian Film Centre's (CFC) annual barbecue, with more than 1,000 guests turning up for the 20th anniversary event on the centre's grounds. “We always try to tent quite a few areas, but we always just kind of pray for the best, and people always know to bring umbrellas if they absolutely need to," said CFC event coordinator Mark Fellion. "Most of the people who attend this event are annual attendees and they know the deal. Last year it didn’t hurt our attendance. We still had about 1,500 people attend."
Hosted each year by Canadian director and producer Norman Jewison during the Toronto International Film Festival (TIFF), the CFC barbecue is held in honour of Canadian and international filmmakers. "We invite a lot of delegates that are in town for TIFF," Fellion said. "So we never know exactly who’s going to show up ... it’s a lot of our sponsors, our alumni. It’s a good opportunity for them to network with all of these industry professionals."
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RELATED TOPICS
Toronto International Film Festival, Canadian Film Centre, BBC, BBC Worldwide, Telus, Canwest, Corus Entertainment, Shaftesbury, Just for Laughs, Deloitte, Epitome Pictures Inc., The Spoke Club, Links of London, Belvedere Vodka, Stella Artois, Jackson-Triggs Vintners, Fiji Water, Krups, Time magazine, The National Post, Playback, Turtle Island Recycling |
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| NEWS 07.25.08 1:58 PM |
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Rogers Cup Secures Record Sponsorships
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 | The Yoplait booth at the Rogers Cup
Photo: BizBash |
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Creating new partnerships and retaining sponsors like Rogers Communications—which just announced a three-year extension of its title sponsorship—is important for a sporting event like the Rogers Cup, according to Greg Wood, Tennis Canada's vice president of corporate sponsorships. “The key to our success this year is, number one, keeping our sponsors," Wood said this week. “We have been growing our sponsorship revenue for a long time. Since 2003 we’ve taken off. We’ve had 150 per cent growth in the last five years." According to Wood, the Toronto and Montreal tournaments will generate in excess of $17 million in sponsorship revenue this year. This year's Rogers cup wraps up at the Rexall Centre this weekend.
"Our biggest new pick up this year was the Dairy Farmers of Canada. They are a platinum partner at both [men's and women's] events," Wood said. The organization is also working with Tennis Canada on a grassroots program and national public service campaign called Everyday Champions. "It’s a marketing partnership where we’re promoting the healthy lifestyle of tennis and the health benefits of [dairy products]…there is a print campaign celebrating everyday tennis champions around the country and all of it culminates at the Rogers Cup with the Dairy Farmers of Canada Activity Centre at the event," he said. The centre includes smash tennis, mini tennis, sampling, and branding.
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RELATED TOPICS
Rogers Cup, Tennis Canada, Rogers Communications, Dairy Farmers of Canada, Mercedes-Benz, Emirates Airlines, State Farm Insurance, Desjardins, Aeroplan, Adidas, Rexall, UPS, Miele, 407 ETR, California Wines, Corona, Iris, PricewaterhouseCoopers, The Merchant of Tennis, American Express, Haagen-Dazs, Yoplait, Fiji Water, L'Oréal Paris Men Expert, Sunoco |
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