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1. OCAD Gala Kicks Off Mystery Art Sale

2. Developer Hosts Green Cocktail Party, Mini Trade Show to Unveil Eco-Friendly Homes

3. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

4. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

5. 8 Handy Gifts for Meeting Attendees

6. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

7. Art Basel Preview: New Convention Center Layout, Giant Beach Structure for Audi

8. Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

9. Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

FROM NEW YORK

Morgan Loft Penthouse: Temporary Venue for Holiday Season

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

News Archive for Hewlett-Packard

NEWS 09.08.08 5:04 PM

Sponsored Lounges Offer Swag and Space to Chill

The Luxury Lounge located at Lobby
Photo: BizBash

Sponsored lounges have popped up in the Bloor-Yorkville area to give celebrities and media a place to relax, get primped, and—of course—pick up swag during the Toronto International Film Festival. Here's a look at a few of the lounges around town.

Now in its third year, Wardrobe Lounge is a promotional platform for Canadian designers such as Greta Constantine and Nada Design as well as bigger brands like London Fog. Produced by Vision|Co. and fashion consultant Nicholas Mellamphy, the lounge offers by-appointment-only services to celebrities and stylists who want to borrow garments, handbags, and jewelry for the festival. This year's lounge is located in the Mandell Entertainment Group offices above Lobby and painted purple to continue the colour scheme of the downstairs Luxury Lounge. Blown-up covers of Fashion magazine, a returning sponsor, also furnish the upstairs space. MORE >>

Toronto International Film Festival, Greta Constantine, Nada Design, London Fog, OneXOne, Perrier-Jouet, Motorola, Grand & Toy, Big Brothers and Big Sisters of Toronto, eTalk, Fila, Olay, Cookie and Joe, Dior, Hewlett-Packard, Sony

EVENT REPORT 04.04.08 12:48 PM

Chatelaine Nods to Advertisers at 80th Anniversary Event

Chatelaine's anniversary party
Photo: Andreasphoto.ca for BizBash

When Marnie Peters, marketing director at Chatelaine, had to pick a venue for the magazine's 80th anniversary celebration and the launch of its redesign, she decided on a hotel that had also reached a milestone year. "The Windsor Arms just turned 80, so it really fit with our theme," she said. Peters went with "crisp and simple" decor that included red roses and sheer white drapery in the hotel's Courtyard Cafe for Wednesday night's event. "It's an occasion to celebrate and bring the magazine to life in the presence of clients, advertisers, and friends," she said.

The event's platinum sponsor, Kraft, along with other advertisers Hewlett Packard, Roots, and Skyy Vodka, played prominent roles at the celebration. Kraft supplied ingredients for many of the evening's hors d'oeuvres, including macaroni and cheese and Toblerone cheesecakes, while a Maxwell House coffee lounge promoting Maxiccino (a new instant-cappuccino product) offered guests refreshments later in the evening. Hewlett Packard set up a guest photo station, and Skyy Vodka passed around the "Chatelaine," a mixed drink of vodka, Grand Marnier, and cranberry juice. Roots launched its new red leather Chatelaine bag as a gift to guests. MORE >>

Chatelaine, Kraft, Hewlett-Packard, Procter & Gamble, Maxwell House

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