| EVENT INTELLIGENCE 05.01.09 9:30 AM |
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How Two Recent Events Used Social Networking Sites to Woo Attendees
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These days event pros are using social media sites like Facebook and Twitter for a lot more than posting status updates about their weekend plans. More and more planners are utilizing social media sites to promote their events and reach new audiences. (Speaking of Twitter—and aren't we all lately?—BizBash's news tweet is here.) Here are two examples.
“We created a character called Buybarella, designed by our fashion illustrator Danielle Meder, to promote Buy Design this year,” said Kelly Carmichael, event manager for Windfall Clothing Service, which hosted a space-themed fund-raiser at the Fermenting Cellar in mid-April. “Twitter was something new to Windfall and Buy Design and it was really beneficial.” The character, inspired by the Jane Fonda movie Barbarella, tweeted about ticket giveaways and details about the event, including hints about the menu and ideas about where to shop for an outfit to wear to the benefit.
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RELATED TOPICS
Social Networking, Facebook, Twitter, YouTube, Interior Design Show, Windfall Clothing Service |
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| EVENT REPORT 02.09.09 9:00 AM |
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Interior Design Show Party Presents "Food as Theatre," With Performing Bartenders, Interactive Stations
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For the opening night party of the 11th annual Interior Design Show, held Thursday at the Direct Energy Centre, organizers chose caterers who presented food as theatre in an effort to entertain guests at the event, which adopted an "aMUSE" theme this year. “The whole evening is certainly food and drink centric,” said event producer Marion Heintzman of Heintzman Productions. “We decided to present food as theatre so everything around the preparation and serving becomes theatre. It’s all about the visual.”
Servers on scooters delivered boxes of pizza to two Autogrill food stations; staff from Rodney’s Oyster House shucked oysters; Edo offered handmade sushi to attendees; and Peller Estates made pink icewine candy. Bartenders from Bartender One entertained guests while making drinks at a large bar located in the main aisle, and a girl dressed in white chipped away at a block of ice that encased a bottle of Belvedere Vodka on the Krups stage.
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RELATED TOPICS
Interior Design Show, Audi, Azure, House & Home, The Globe and Mail, Ikea, Para Paints, Krups, Swarovski Crystallized, Dekla, Jenn-Air, Scavolini, Samsung, Yellow Pages |
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| NEWS 11.28.08 10:00 AM |
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IDS09 Unveils Plans for Opening-Night Party
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The opening-night party for the Interior Design Show—running February 5 to 8 at the Direct Energy Centre—will adopt an aMUSE theme. Faulhaber PR told BizBash that the launch of the 11th annual show will highlight "clever gastronomical creations and ingeniously delivered amuse-bouches." Scavolini, Dekla, and House & Home Media are presenting the event. (IDS marked its 10th anniversary this past February with a "Decadence"-themed party featuring a host of performers, including opera singers, burlesque dancers, and 30 live statues.)
The cocktail reception will provide an expected 5,000 guests with an opportunity to mingle and preview installations and exhibits like 5X5—presented by Samsung and The Globe and Mail and featuring five spaces designed by 64th and Queen, Castor, Earth Inc., Taylor Hannah Architect Inc., and Tomas Pearce Interior Design Consulting Inc. The Crystal Clear exhibit, presented by Audi and Azure, will showcase six installations featuring Swarovski Crystallized Elements by the likes of Brothers Dressler, Giannone Associates, and Jacques Bilodeau.
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RELATED TOPICS
Interior Design Show, Dekla, Scavolini, House & Home Media, Audi, Azure |
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| EVENT REPORT 02.25.08 11:23 AM |
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Interior Design Show Party Gets Dressed in Black
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 | A harpist and a singer performed.
Photo: BizBash |
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Last year’s opening-night party for the Interior Design Show took on an all-white colour scheme. The "Decadence"-themed anniversary party for this year’s I.D.S. proved to be quite the opposite, with black carpets and chandeliers, and performers in black wigs, makeup, and costumes. Creative director Ellen-Ray Hennessy of DareDen Theatre Inc. planned the large-scale event for the second year in a row, calling on her music and theatre connections to pull together a team of unique entertainers to fill the showroom at the Direct Energy Centre on Thursday night.
Hennessy said she wanted guests to be constantly reminded of the party’s theme, so she found an “underbelly of talent” from around the city, including fire performers, burlesque and modern dancers, a man on stilts, and 30 “live statues,” some decked in dresses made entirely of flowers and greenery (provided by the Dutch consulate). Street artist Mike Parsons worked on a 10-foot by 10-foot canvas, which was later purchased by a guest.
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RELATED TOPICS
Interior Design Show, Krups, Steamwhistle, St. Ambroise, Barefoot Cellars, House & Home Media, Sarah Richardson, Brian Gluckstein |
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| NEWS 02.22.08 3:23 PM |
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Gladstone Hosts Alternative Design Event
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 | Design on display at the Gladstone
Photo: Courtesy of the Gladstone Hotel |
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Set to coincide with the Interior Design Show, the Gladstone Hotel is hosting its fifth annual Come Up to My Room event today through Sunday. The exhibit showcases the work of alternative designers and artists handpicked by curators Pamila Matharu and Christina Zeidler (also the hotel's president). Jeremy Cox and the Queen West shop Magic Pony are among the designers whose new works are on display in the 12 exhibition rooms. Visitors will also find temporary installations in the hotel's lobby, stairwell, and second-floor reception area. The three-day exhibit also includes the LoveDesign party to be held in the Gladstone's ballroom tomorrow night. —Erin Letson
RELATED TOPICS
Interior Design Show, Jeremy Cox, Magic Pony |
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