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1. 5 New Toronto Venues for Holiday Parties

2. OCAD Gala Kicks Off Mystery Art Sale

3. Developer Hosts Green Cocktail Party, Mini Trade Show to Unveil Eco-Friendly Homes

4. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

5. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

6. 8 Handy Gifts for Meeting Attendees

7. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

8. Art Basel Preview: New Convention Center Layout, Giant Beach Structure for Audi

9. Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

10. Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

FROM NEW YORK

Morgan Loft Penthouse: Temporary Venue for Holiday Season

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

News Archive for Johnson & Johnson

Q & A 07.16.09 9:00 AM

Microsoft's Rosalind Murphy Targets New Clients With Female-Focused Events

Rosalind Murphy

FROM NEW YORK As executive engagement manager at Microsoft’s New York office, Rosalind Murphy is something of a social liaison between her account managers and the Fortune 500 clientele they serve. She produces activities and meetings to develop brand relationships, with guest lists often limited to C.I.O.s and other I.T. executives—not surprising in the tech sector. But Microsoft desires to deepen its business ties, and part of Murphy’s job is to increase her company’s contacts within its client base.

Used to working with male-dominated technology departments, Murphy expanded her brand’s network with a series of quarterly events just for women. In the two years since she introduced the Women’s Executive Forum, she has already established it as a popular event series, buoyed diversity at other Microsoft functions, and increased contacts within clients such as Citigroup, JPMorgan Chase, and Sony.

What sparked Microsoft’s push to seek out more female clients?
We just wanted to reach out to women. The staff at Microsoft is about 75 percent male, and one of the things we found in our accounts was that when you get to the customer base, the chief information officers are also typically men. We wanted to develop other executives, so we made this a push to find people beyond the normal I.T. roles in different areas like marketing and finance. We wanted to seek out the developing female executives, women who might be in director or vice president roles now but are up-and-coming in our client base.
MORE >>

Microsoft, Johnson & Johnson, Citigroup, JPMorgan Chase, Sony

BEST OF 2008 11.24.08 8:00 AM

Bird's-Eye View

Cell phone stations at Samsung's pavilion in Beijing.
Photo: Eric Powell for BizBash

For the 2008 Summer Olympics in Beijing, many of the games' sponsors camped out around the Bird's Nest Stadium on the Olympic Green in elaborately constructed pavilions. Brands such as Adidas and Samsung let product messaging take a backseat to exhibitions on their environmental efforts and history with the games. MORE >>

2008 Beijing Olympics, Adidas, Samsung, Omega, Johnson & Johnson, Volkswagen, China Mobile

NEWS 08.25.08 4:41 PM

Beijing Photo Journal: Johnson & Johnson's Focus on "Caring"

The Johnson & Johnson pavilion
Photo: Eric Powell for BizBash

BizBash contributing photographer Eric Powell’s tour of the Beijing Olympics may have come to an end with last night’s closing ceremony, but he sent one more dispatch from the Olympic Green: Johnson & Johnson chose to go in the opposite direction of many Olympic partnering brands we’ve already showcased with a pavilion that focused on building consumer confidence with examples of the company’s commitment to bettering life around the globe. “The Caring World” featured photos from the aftermath of this year’s catastrophic Sichuan earthquake, video testimonials from people around the world recounting their experiences helping and being helped, and five authentic soldiers from China's Qin Shi Huang Terracotta Army Museum—an institution Johnson & Johnson has long partnered with. MORE >>

2008 Beijing Olympics, Beijing Photo Journal, Johnson & Johnson

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