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News Archive for Jonathan Adler
EVENT REPORT   03.11.09 4:07 PM
For Barbie's 50th Anniversary, Mattel Makes Life-Size Malibu Dream House
Barbie's 50th birthday bash in Malibu
Barbie's 50th birthday bash in Malibu
Photo: Line 8 Photography
You might say that Mattel had an insta-theme for its Los Angeles bash for about 200 celebrating the iconic Barbie doll's 50th anniversary. Playing off the Malibu Dream House toy—a coveted accessory for the doll—organizers picked a real life beach house on Pacific Coast Highway and went wild with full-size incarnations of the doll's tiny treasures and pleasures. The date of the party, March 9, was the doll's actual birth—er—launch day at New York's Toy Fair 50 years ago.

Mattel's Lauren Dougherty—along with two other co-chairs of the marketing campaign, Liz Grampp and Brad Armistead—tapped Colin Cowie to plan the party and conjure the food and beverage ideas and Jonathan Adler to decorate the interior of the home. "Barbie is a reflection of fashion, pop culture, and aspiration, and that's really how we celebrated her for her 50th birthday," Dougherty said. "In many ways, the Malibu Dream House [party] was the quintessential moment [in the campaign] because she is a California girl—this was our big marquee moment." MORE >>

RELATED TOPICS Barbie, Mattel, Jonathan Adler, Volkswagen, Fashion Week
THE SCOUT   02.08.08 3:23 PM
Planners Share Their Favorite Finds at the New York International Gift Fair
Domino's Michelle Rubel liked Jonathan Adler's new crocodile-patterned tray and accessories.
Domino's Michelle Rubel liked Jonathan Adler's new crocodile-patterned tray and accessories.
Photo: Jessica Torossian for BizBash
Earlier this week, we took three planners to this season's New York International Gift Fair, which wrapped up at the Javits Center on Wednesday, to search for corporate gifts suitable for their very different needs. They each picked three finds and shared their take on how they would present them to recipients. MORE >>

RELATED TOPICS Domino Magazine, VH1 Save the Music, Bingham McCutchen LLP, Jonathan Adler, Marimekko
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