| EVENT REPORT 10.23.09 1:52 PM |
|
Fashion Week Tents Get Spring Look With Crisp Decor, Topiary Trees
|
 | The main bar in the Fashion Environment
Photo: BizBash |
|
With a new two-acre site at the corner of King and Shaw, the Fashion Design Council of Canada had more lead time and more space to set the scene for LG Fashion Week this season. The venue, a former car dealership and the future site of the DNA phase 3 condominium development, includes a 1,000-seat runway, a gala showroom for intimate events and V.I.P. receptions, and a media lounge—all housed inside the existing structure. A glass-front tent attached to the building houses the Fashion Environment where guests can mingle between shows; a separate hair and makeup tent sits on the west side of the lot.
“The flow is a little bit different this year,” said Rob Dittmer of Three Events, the company responsible for the event design. “We opened it up a bit because it is so jam packed every year.” This season, the Fashion Environment includes a main bar, an all-white V.I.P. lounge sponsored by Peroni Nastro Azzurro and Thomas George Estates, the all-black Lincoln Luxury Lounge, and sponsor activations from the likes of LG Electronics, L'Oreal Paris, Schick Quattro, and Rowenta Beauty.
MORE >>
RELATED TOPICS
LG Fashion Week, Fashion Design Council of Canada, Lg Electronics Canada, L'Oréal Paris, Lincoln, DHL, Rowenta, Cashmere, Peroni Nastro Azzurro, Woolite, Yorkdale Shopping Centre, VIA Rail Canada, Town Shoes, Air France, Schick Quattro for Women |
 |
| EVENT REPORT 10.20.09 5:45 PM |
|
Fashion Week Gets Under Way With A.G.O. Show, Holt Renfrew Media Cocktail, Shakespeare on the Runway
|
 | The L'Oréal Paris retrospective
Photo: George Pimentel |
|
The Fashion Design Council of Canada kicked off LG Fashion Week with four events Monday, including the first-ever runway show in Frank Gehry's Walker Court at the Art Gallery of Ontario and an opening night gala that showcased event sponsors LG Electronics Canada and L'Oréal Paris, and a partnership with the Stratford Shakespeare Festival.
Fashion Week's 21st consecutive season got under way with an afternoon show at AGO featuring the spring 2010 collection from VAWK by designer Sunny Fong, who won season two of Project Runway Canada. In addition to the 200 fashion media in attendance, fans of Fong were invited to line up at the gallery for a first-come first-serve standing spot to view the collection, which was inspired by French Polynesia and titled Tatto Hibiscus. Fong's show was also streamed live on his Web site—a first for LG Fashion Week.
MORE >>
RELATED TOPICS
LG Fashion Week, Fashion Design Council of Canada, LG Electronics Canada, L'Oréal Paris |
|
| NEWS 10.19.09 9:00 AM |
|
LG Product Launch, L'Oréal Retrospective, Shakespearean Fashions Kick Off Fashion Week
|
The Fashion Design Council of Canada (F.D.C.C.) presents the spring 2010 collections starting today, as LG Fashion Week gets under way at a new venue on King Street West with the Wear Love Alive gala, a celebration showcasing presenting sponsors LG Electronics Canada and L'Oréal Paris.
The evening includes an event dubbed LG Cinematic Style, which will feature the launch of a new SL80 television at the LG booth in the Fashion Environment. Guests will then watch a presentation offering a retrospective look at the 100-year history of L'Oréal Paris, followed by a Shakespearean-themed runway collection presented by the Stratford Shakespeare Festival. "The Stratford Festival archives have been turned into current looks...fashion is not original, it’s us that change," F.D.C.C. president Robin Kay said in a recent interview.
MORE >>
RELATED TOPICS
LG Fashion Week, Fashion Design Council of Canada, LG Electronics Canada, L'Oréal Paris, Holt Renfrew, Ontario College of Art and Design, The Stephen Lewis Foundation |
|
| NEWS 10.08.09 10:58 AM |
|
Toronto Fashion Week's New Venue Offers More Space, Additional Prep Time
|
 | Fashion Week's new King Street West home
Photo: Aaron Vincent Elkaim |
|
After four seasons in the tents at Nathan Phillips Square, LG Fashion Week—which takes place October 19 to 24—is on the move. And, according to Robin Kay, president of the Fashion Design Council of Canada, the new venue on King Street West has already proved beneficial. "I’m now working in a live space. The tents are up and I can walk through with sponsors and designers who are actually able to see, instead of imagine, what it’s going to be. They were placing a lot of trust on squiggle drawings," Kay said.
The two-acre site near King and Shaw streets has also enabled organizers to expand the event by 400 seats. "We were at capacity at Nathan Phillips. We had to turn people away. We have 1,000 seats here," she said. "The Fashion Environment where everyone goes to mingle is about 4,000 square feet larger, too."
MORE >>
RELATED TOPICS
LG Fashion Week, Fashion Design Council of Canada, LG Electronics Canada, L'Oréal Paris |
|
| NEWS 08.11.09 4:14 PM |
|
Jamie Foxx Joins Forces With LG to Launch New Film Festival
|
 | Jamie Foxx at the LG press conference
Photo: BizBash |
|
Jamie Foxx joined representatives from LG Electronics Canada at a press conference Tuesday to announce details of the company’s new Life’s Good FilmFest, which is inspired in part by LG’s new series of SL80 HDTVs, being launched in September. "An HD FilmFest is the perfect vehicle to help launch our new series of HDTVs," marketing director Tim Barnes told reporters gathered at Panorama Lounge.
Academy-award winner Foxx, who was set to perform at a concert (hosted by LG) at the Sound Academy Tuesday night, appeared at the event to talk about his experiences breaking into the film and music industries. "I've been lucky and fortunate enough to work with some of the greatest filmmakers in the business," said Foxx, who applauded the concept behind the film festival. "The way you're doing it is absolutely incredible. There is no entry fee and it doesn't matter who you are, you can get your film looked at. I think that's great because there's a lot of people out there that are just waiting in the wings to become that next director, that next actor."
MORE >>
RELATED TOPICS
LG Electronics Canada, Jamie Foxx |
|
| EVENT REPORT 07.23.09 1:25 PM |
|
Sponsor Lounges, Activations Fill Glen Abbey Golf Club for RBC Canadian Open
|
 | Corporate skyboxes surround the 18th green at Glen Abbey.
Photo: BizBash |
|
Despite the current economic challenges, corporate sponsorships are on the rise at the 2009 RBC Canadian Open, which began Monday and continues until Sunday at Oakville's Glen Abbey Golf Club. "This year we’ve got more sponsors than ever," said James Laidlaw, director of business development for the Royal Canadian Golf Association, which produces the P.G.A. Tour event. "We’re actually up about 20 per cent, which is spectacular." (Twenty companies supported the tournament this year.)
"I think that the smart marketing companies are still spending money," said Laidlaw, who credits the Royal Bank of Canada's title sponsorship with taking the event to the next level. "The economy impacted hospitality sales; that seems to be the one area that was affected. Ticket sales were down. But of course now that Michael Jordan is playing [in the Mike Weir Charity Classic pro-am], ticket sales have gone through the roof."
MORE >>
RELATED TOPICS
RBC Canadian Open, RBC, Bell, Pengrowth, Royal Canadian Golf Association, BMW Canada, Corona Extra, TaylorMade, Wolf Blass, The Globe & Mail, Pepsi, LG Electronics Canada, Transitions, Glenlivet, Reader's Digest, Sunoco, Q107, Toronto Sun |
|
| EVENT REPORT 05.05.09 12:02 PM |
|
More From the LG Innovators' Ball: The After-Party
|
The LG Innovators' Ball, held Thursday at the Ontario Science Centre—which we covered here—wrapped up with an after-party for more than 1,200 guests. Following a meal prepared by renowned chef Susur Lee, 450 dinner guests joined 800 party guests in the Westin Family Innovation Centre for an espionage-themed party that lasted into the wee hours of the morning.
To create a sense of connection for guests in the three party rooms, organizers used “spy cams” to film and broadcast what was happening in each space, said Matt Wiesenfeld, director of annual giving and a member of the event planning team. “The Science Centre is an interesting venue that most people don’t come to unless they’ve got young kids. People are very interested and awestruck to see what we can do,” he said. “It’s a massive space…we have events here all the time, but nobody uses all the different spaces we use.”
MORE >>
RELATED TOPICS
Ontario Science Centre, LG Electronics Canada |
|
| EVENT REPORT 05.05.09 9:01 AM |
|
Femme Fatale-Themed Innovators' Ball Draws Inspiration From Spy Exhibit
|
 | The Ontario Science Centre's Great Hall
Photo: Gary Beechey for BizBash |
|
For the third annual Innovators' Ball—sponsored by LG Electronics Canada for the first time and dubbed “Femme Fatale: An Evening of Intrigue”—the Ontario Science Centre drew inspiration from a new exhibit about the art of espionage to create a dinner and party that attracted a crowd of more than 1,200 people Thursday. “There’s an exhibit that opened April 9 called 'The Science of Spying.' Every year the Innovators’ Ball takes its theme from an exhibition,” said Matt Wiesenfeld, director of annual giving and a member of the event planning team.
“For the cocktail reception, we’re trying to take people back to the early days of spying,” Wiesenfeld said. “We’re creating a 20's- and 30's-era piano lounge with a singer and champagne.” Event management company Solutions With Impact created an all-white lounge with touches of green and purple—a nod to sponsor Telus—where models dressed as cigarette girls took photos of guests with LG Dare phones. “We’re working with some new sponsors this year so we’re letting them have fun with the event,” Wiesenfeld said.
MORE >>
RELATED TOPICS
Ontario Science Centre, LG Electronics Canada, Telus, Tiffany & Company, Audi Canada, CTV, Air Canada, Camitz Sparkling Vodka, Cointreau, Cosabella, Glenmorangie, Hello, Hennessy, Moët & Chandon, Pepsi Bottling Group, Shops at Don Mills, StarChefs.com, Steam Whistle, The Bay, The Kirkwood Group, Yellow Tail, Yves Saint Laurent |
|
| NEWS 03.20.09 9:00 AM |
|
Fashion Week Tent Adopts an LG-Inspired Look For Fall Shows
|
 | L'Oréal's beauty lounge
Photo: BizBash |
|
For LG, life's good at Fashion Week this season. As the title sponsor of the 2009 fall/winter collections, the company's presence is prominent throughout the tents at Nathan Phillips Square. Signs bearing the LG logo hang on the walls of the mezzanine-level V.I.P. lounge; LG screens broadcast footage of the runway shows; and LG appliances are displayed at a booth designed as a wardrobe. In fact, the entire colour scheme—black, white, and grey with touches of red—appears to have taken a cue from LG.
"There's a lot of that elegance," LG marketing manager Linda Hechtl said. "That’s really what we’re all about as well. It’s really a marriage of fashion and technology in the overall look. It feels good. It feels sexy." Rob Dittmer of Three Events worked with LG, the other event sponsors, and Nicholas Pinney of Nicholas Pinney Designs, to coordinate the overall look of the displays and decor again this season. "It's a challenge to make something technical appear in a fashionable way," Dittmer said, adding that LG succeeds in doing this with its products.
MORE >>
RELATED TOPICS
LG Fashion Week, Fashion Design Council of Canada, LG Electronics Canada, Barbie, DHL, Schick, Rethink Breast Cancer, Rowenta |
|
| NEWS 03.16.09 8:00 AM |
|
Buyers Market, Mezzanine Seating, Film Screening Planned for LG Fashion Week
|
 | The lounge for the fall/winter 2008 collections
Photo: George Pimentel |
|
The Fashion Design Council of Canada kicks off the 10th anniversary of Fashion Week today with a "Show Love" theme, the addition of a buyer sales environment called the Market, and the introduction of a mezzanine level inside the tents at Nathan Phillips Square. "Structurally, it's very exciting," said council spokesperson Megan Loach, who reported that the addition of a second level will free up more floor space inside. The Studio, a smaller runway that debuted last season, won't be part of the setup for the fall/winter 2009 collections.
More than 30 runway shows will be presented in the tents—from Regal Tent Productions—during LG Fashion Week, which runs until Saturday. The week gets under way with a media reception at Holt Renfrew's flagship store on Bloor Street on tonight, followed by the presentation of David Dixon's signature collection in the tents. The designer will also present Barbie by David Dixon, a line inspired by the famous doll and created in collaboration with Mattel in honour of Barbie's 50th anniversary.
MORE >>
RELATED TOPICS
LG Fashion Week, Fashion Design Council of Canada, LG Electronics Canada, Mattel |
|
|
