| EVENT REPORT 10.23.09 1:52 PM |
|
Fashion Week Tents Get Spring Look With Crisp Decor, Topiary Trees
|
 | The main bar in the Fashion Environment
Photo: BizBash |
|
With a new two-acre site at the corner of King and Shaw, the Fashion Design Council of Canada had more lead time and more space to set the scene for LG Fashion Week this season. The venue, a former car dealership and the future site of the DNA phase 3 condominium development, includes a 1,000-seat runway, a gala showroom for intimate events and V.I.P. receptions, and a media lounge—all housed inside the existing structure. A glass-front tent attached to the building houses the Fashion Environment where guests can mingle between shows; a separate hair and makeup tent sits on the west side of the lot.
“The flow is a little bit different this year,” said Rob Dittmer of Three Events, the company responsible for the event design. “We opened it up a bit because it is so jam packed every year.” This season, the Fashion Environment includes a main bar, an all-white V.I.P. lounge sponsored by Peroni Nastro Azzurro and Thomas George Estates, the all-black Lincoln Luxury Lounge, and sponsor activations from the likes of LG Electronics, L'Oreal Paris, Schick Quattro, and Rowenta Beauty.
MORE >>
RELATED TOPICS
LG Fashion Week, Fashion Design Council of Canada, Lg Electronics Canada, L'Oréal Paris, Lincoln, DHL, Rowenta, Cashmere, Peroni Nastro Azzurro, Woolite, Yorkdale Shopping Centre, VIA Rail Canada, Town Shoes, Air France, Schick Quattro for Women |
 |
| NEWS 10.21.08 2:25 PM |
|
Schick Runway, Lincoln Lounge Among Sponsor Displays at Fashion Week
|
 | The bar in the main tent at L'Oréal Fashion Week
Photo: BizBash |
|
The Orangina girls with the mobile soda carts and shaggy orange wigs—a fixture inside the tents at L'Oréal Fashion Week this past spring—are nowhere to be seen this season. The event, which kicked off Monday and runs until Saturday at Nathan Phillips Square, has adopted a "fabulous" theme for the 2009 spring collections, and the tent has taken on a decidedly more grown-up look. Monday's giveaways—tubes of lip gloss and mascara from L'Oréal Paris—were passed out by models dressed in fashionable brown dresses.
The sponsors' displays—coordinated by Rob Dittmer of Three Events—have a more contemporary and subdued feel this season, tying in with the decor throughout the tent. “I'm like the middleman between the Fashion Design Council of Canada and the sponsors,” said Dittmer, who worked with companies like LG Electronics Canada, Lincoln, and Schick Quattro to translate their vision while enhancing the overall decor, which was designed by Nicholas Pinney of Nicholas Pinney Design to feel like a lobby in a high-end hotel.
MORE >>
RELATED TOPICS
Fashion Week, L'Oréal Fashion Week, Fashion Design Council of Canada, LG Electronics Canada, Lincoln, Schick Quattro, Fashion Television, Restylane |
|
| NEWS 03.19.08 2:08 PM |
|
Sponsors Fill Fashion Week Tents With Product Displays, Guest Lounges, and a Cocktail Bar
|
 | L'Oréal posters at Fashion Week
Photo: George Pimentel |
|
With all the product giveaways and eye-catching displays, it's hard not to notice who's backing L’Oréal Fashion Week—which kicked off Monday and runs until Saturday—at Nathan Phillips Square. Makeup artists roaming through the main tent offer lip touchups courtesy of L’Oréal, servers dressed in orange wigs hand out bottles of Orangina at mobile soda carts, and guests can stop to shop at a jewelry stand featuring designs from Foxy Originals.
Additional displays include a Travel Alberta exhibit promoting tourism in the province, Fashion Television's booth—where Jeanne Beker conducts postshow interviews with each designer—and a display from the Italian Chamber of Commerce, which sponsored the Talenti Moda Milano show, featuring designs by students from four fashion schools in Milan. In support of Rethink Breast Cancer, Schick Quattro is offering women the opportunity to have a photo taken of their breasts for display on the Booby Wall, a virtual, interactive exhibit created to educate women about early breast cancer detection.
MORE >>
RELATED TOPICS
Fashion Week, Travel Alberta, Schick Quattro, Lincoln, Hush Puppies, The Liberty Group, Orangina, Foxy Originals, Pink Tartan, Fashion Television, Jeanne Beker, Italian Chamber of Commerce |
|
| NEWS 03.13.08 5:45 PM |
|
Larger Tents, Celebrity Models, and On-Site Parties Planned for Fashion Week
|
 | The tents in Nathan Phillips Square
Photo: BizBash |
|
Preparations for L’Oréal Fashion Week are well under way in Nathan Phillips Square, with a crew of 30 people working to erect a series of tents in time for Monday's opening show. The build began on March 6 and will wrap up Friday, with the installation of the black-and-white decor—provided by Rob Dittmer of Three Event Planning and Design—slated for completion on Sunday. The runway, hair and makeup, storage, and catering tents encompass 30,000 square feet this year—10,000 square feet larger than the tents used for the spring 2008 collections last fall.
Fashion Week, featuring a mix of Canada's best-known designers and several Project Runway Canada participants, will see 33 shows and 69 designers take part in the "Wear in the World!" fall 2008 collections next week. The event is also marking several firsts this year, one of which is an on-site party scheduled to follow the opening-night show being presented by Joe Mimran, the creative director behind the Joe Fresh label and chairman of the Fashion Design Council of Canada. "We haven't done that before in the tents," said Kim Graham of Kim Graham and Associates, one of four companies handling media inquiries for the event.
MORE >>
RELATED TOPICS
Fashion Week, Fashion Design Council of Canada, Joe Mimran, Joe Fresh Style, Italian Chamber of Commerce, Heart and Stroke Foundation, F-List.ca, Fashion Television, Jeanne Beker, Lincoln, Pink Tartan |
|
|
