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1. 5 New Toronto Venues for Holiday Parties

2. Developer Hosts Green Cocktail Party, Mini Trade Show to Unveil Eco-Friendly Homes

3. OCAD Gala Kicks Off Mystery Art Sale

4. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

5. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

6. How Do You Make Staffers Feel Appreciated—at Little or No Cost?

7. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

FROM NEW YORK

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

More Photos From Louis Vuitton's Garden-Style Launch: Life-Sized Trees, Mounds of Mums

A Forest of Flora Marks Launch of Louis Vuitton's Saks Boutique

4 Made-in-New York Sweets for Gift Bags

FROM LOS ANGELES

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

3 New Restaurants for Autumn Alfresco Dining

With Help From Lexus, Cedars-Sinai Gala Breaks Fund-Raising Record

News Archive for Los Angeles Auto Show

NEWS 04.09.09 1:16 PM

Carmakers of All Sizes Reaffirm Commitment to Auto Shows

The 2009 New York International Auto Show
Photo: Roger Dong for BizBash

FROM NEW YORK The spectacle of pyrotechnic-fueled product launches and million-dollar concept cars might look a bit out of place while consumer spending is down and the U.S. auto industry's fate remains unclear. So at this year's New York International Auto Show, press presentations and show floor displays are—for the most part—predictably subdued. Opening to the public this Saturday at the Javits Center, the gathering marks an end to the four-month auto show season, and as automakers look back on their first collective marketing push of the recession, most remain committed to maintaining a presence at the shows.

It’s easy to forget that most car companies haven’t actually been making headlines. While Detroit's big three get attention for flagging sales and Japanese giants such as Toyota usurp the American market, countless smaller brands like Suzuki have flown under the radar. “The people who come to auto shows aren’t usually brand loyalists,” said Suzuki vice president of marketing Gene Brown. “They’ll consider trying something new, so we take the shows as an opportunity to offer an experience and introduce the brand as a whole. Arguably, the more established brands really don’t need to use the auto shows for that.” MORE >>

New York International Auto Show, North American International Auto Show, Chicago Auto Show, Los Angeles Auto Show, General Motors, Bentley, Suzuki

NEWS 11.25.08 12:11 PM

Nissan Withdraws From Chicago Auto Show

FROM CHICAGO Nissan North America Inc. has pulled out of the 2009 Chicago Auto Show, The Chicago Tribune reported on Monday. The event (No. 1 on our Top Tradeshows & Conventions list) will take place at McCormick Place in February and typically draws a crowd of "a million car aficionados," according to the report.

Earlier this month, Nissan showcased its new products at the Los Angeles Auto Show. But company spokesman Alan Buddendeck told The Tribune that this year's "extraordinary market conditions" called for the automaker to "take a fresh look at its marketing strategy and tactics" and scale back on spending by skipping the Chicago show. MORE >>

Chicago's Top 100 Events, Chicago Auto Show, Chicago Automobile Trade Association, Los Angeles Auto Show, Detroit Auto Show, Nissan, Ferrari, Rolls-Royce

BEST OF 2008 11.24.08 8:00 AM

Car Talk

Andy Fuzesi
Photo: Joe Orlando

Change Agent: L.A. Auto Show general manager Andy Fuzesi helped oversee a campaign to change the event’s dates from January to November beginning in 2006, a move that signiﬁcantly increased its status on the domestic and international car show scene by placing it closer to the beginning of the global show calendar. The new dates led to increased media coverage—press-day attendance rose from 4,000 in January 2006 to 8,524 in November 2007—as well as bigger exhibits and record- breaking North American car debuts. “Media coverage is a big measurement tool for us and for the manufacturers,” Fuzesi says. Last year, Prime Automotive Research gave the show a No. 2 ranking in terms of media importance, placing it just below Detroit’s venerable auto show. The 2008 event takes place November 21 to 30.

Knowing His Audience: “There are lots of auto shows, and although we compete on a global basis, we’ve always said our niche is different than theirs. We’re in Los Angeles—we’re not in Detroit or Tokyo,” says Fuzesi. “We’ve always been mindful about playing up our local characteristics.” This means a huge luxury car market and consumers who love to customize their cars. And it means selling an environmental message in a city where it matters, while being aware that L.A. also has a signiﬁcant concentration of non-eco-friendly exotic cars. MORE >>

Los Angeles Auto Show

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