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1. 5 New Toronto Venues for Holiday Parties

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3. Developer Hosts Green Cocktail Party, Mini Trade Show to Unveil Eco-Friendly Homes

4. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

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FROM NEW YORK

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Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

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FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

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News Archive for Melmira

EVENT REPORT 04.27.09 3:05 PM

Elle Canada Revamps Consumer Show and Presents Seminars, Runway Shows Prior to New Labels Gala

The runway room at the Elle Show
Photo: BizBash

After throwing a three-day consumer show—which kicked off with the Toronto Fashion Incubator's New Labels Fashion Show and Gala—at the Direct Energy Centre last spring, Transcontinental Media decided to scale things back for the second annual Elle Canada Show, held Saturday at the Carlu. The magazine created a one-day program filled with seminars, runway shows, and shopping (at 52 exhibitor booths in the Carlu's foyer) that drew 1,000 registrants. "I think that our formula now is the way to go," said Susan Solomon, manager of consumer shows for Transcontinental Media. "It's a real girls' day out."

Val Garland, artistic advisor for Yves Saint Laurent makeup, conducted a session on summer trends, and Jacquie Hutchinson, a product trainer with Revlon, talked about professional skincare. Browns shoes held a presentation on new looks for the season, and attendees received advice on how to find the best undergarments and swimsuits at a series of Perfect Fit clinics presented by Avec Plaisir Lingerie and Melmira Swimwear. MORE >>

Elle Canada, Toronto Fashion Incubator, Transcontinental Media, Cadbury, Browns, Pantene, Covergirl, Olay, Winners, Melmira, Yves Saint Laurent, Revlon