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FROM NEW YORK

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FROM LOS ANGELES

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News Archive for Nissan

Q & A 01.29.09 11:17 AM

Jerry Cizek Is Working to Build Consumer Confidence at the Chicago Auto Show

Jerry Cizek
Photo: Courtesy of Jerry Cizek

FROM CHICAGO Keeping consumers interested in buying cars is always a priority for Jerry H. Cizek III, president of the Chicago Automobile Trade Association and general manager of the Chicago Auto Show—possibly now more than ever, in this challenging economy. Scheduled for February 12 through 22, this year's Chicago Auto Show will see 1,000 cars spread across 1.3 million square feet of McCormick Place. We recently spoke with Cizek about marketing the event and how the automotive industry's current crisis may affect this year's show.

How did you get Nissan to exhibit at the show, after the company had made plans to pull out?
Nissan and the dealers got together and realized that the purpose of an auto show is to sell cars. And this is a very strong market for Nissan. Their dealers and regional office felt that it was a beneficial thing for them to be in our show. Frankly, we never received any type of an official notification that they were not going to be in the show. We’ve seen what their displays are going to be in 2009, and they’re more active in the displays than they were in previous years. They’ll have local salespeople on the show floor who can talk about actual attributes of the vehicles, instead of product specialists as in previous years [employees who travel from show to show]. But Chicago is a great auto market, and it’s good to have people at the show who can relate to the Chicago customers. MORE >>

Chrysler, Nissan, Dodge, Jeep, Disney

NEWS 11.25.08 12:11 PM

Nissan Withdraws From Chicago Auto Show

FROM CHICAGO Nissan North America Inc. has pulled out of the 2009 Chicago Auto Show, The Chicago Tribune reported on Monday. The event (No. 1 on our Top Tradeshows & Conventions list) will take place at McCormick Place in February and typically draws a crowd of "a million car aficionados," according to the report.

Earlier this month, Nissan showcased its new products at the Los Angeles Auto Show. But company spokesman Alan Buddendeck told The Tribune that this year's "extraordinary market conditions" called for the automaker to "take a fresh look at its marketing strategy and tactics" and scale back on spending by skipping the Chicago show. MORE >>

Chicago's Top 100 Events, Chicago Auto Show, Chicago Automobile Trade Association, Los Angeles Auto Show, Detroit Auto Show, Nissan, Ferrari, Rolls-Royce

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