| NEWS 06.23.09 10:00 AM |
|
MuchMusic Award Gift Lounges Offer Swag and Space to Chill
|
 | The official MMVA Gift Lounge
Photo: George Pimentel |
|
Talent in town for the MuchMusic Video Awards had the opportunity to visit two lounges this past weekend, both of which offered swag and space to unwind: the official MMVA Gift Lounge, located at MuchMusic headquarters, and the Artist Sanctuary at Hotel Le Germain.
New York-based On 3 Productions created an orange and white lounge for artists and presenters participating in the MuchMusic Video Awards this year. "We were going for something edgy, something a little different, with bright colours and bold colours," said Matthew Simon of On 3 Productions. Ikea and Sumo Lounge provided furnishings for the space, including bag chairs and ottomans. "It's a place where people can just chill out and relax."
MORE >>
RELATED TOPICS
MuchMusic Video Awards, MuchMusic, IKEA, Soma Lounge, Bench Apparel, Guess, Kameleon Jewellery, LouLou magazine, Marchon, New Era, Tenstate Jeans, Nestlé, Nautica, Stella Artois, Robert Mondavi Winery, Redken, Nokia, Vitaminwater, New Balance, Mavi, PKG, SkullCandy |
 |
| NEWS 06.17.09 2:15 PM |
|
MuchMusic Expands Fan Access to Video Awards Through Partnerships With Pepsi, Nokia
|
Although CTV isn't hosting a party during the 20th annual live broadcast of the MuchMusic Video Awards Sunday, fans of the Jonas Brothers, Lady Gaga, and the Black Eyed Peas will have more ways than ever to interact with the show and watch their favourite performers, thanks to two new brand partnerships. The music station is joining forces with Pepsi and Nokia to create online experiences—dubbed the MMVAs Backstage Live and the Nokia Sound Check—designed to increase fan access to the event this year.
"We like to think of the MMVAs as the Super Bowl for youth in Canada. Advertisers get to attach themselves to a platinum event, and some sponsors want to dig deeper and create exclusive experiences. This year Pepsi and Nokia wanted to step it up and do something extra special around their sponsorship of the MMVAs," said Brad Schwartz, senior vice president and general manager of Much MTV Group.
MORE >>
RELATED TOPICS
MuchMusic Video Awards, CTV, Pepsico Beverages Canada, Nokia, Jonas Brothers, Lady Gaga, Black Eyed Peas |
|
| BEST OF 2008 11.24.08 8:00 AM |
|
New Ideas for Step-and-Repeats, Activities, and Entertainment
|
 | Cry-Baby's kitschy cake ladies
Photo: Alison Whittington for BizBash |
|
MORE >>
RELATED TOPICS
Cry-Baby, John Waters, Coachella, Anthem Magazine, Target, Converse, MTV Movie Awards, Inter-Pacific Bar Association, Gen Art, Nokia |
|
| THE SCOUT 08.18.08 8:00 AM |
|
A High-Flying Dining Experience
|
 | | Dinner in the Sky lifts guests 180 feet into the air. |
|
For hard-to-impress guests who’ve been there, done that, Dinner in the Sky offers a chance to dine in one of the more unusual (and expensive) venues around—a table suspended 180 feet in the air. Developed in Brussels in 2006, the service launched in the U.S. and Canada earlier this summer.
For a starting price of $30,000, 22 people can dine for eight hours (or larger groups can take turns in shorter shifts) over any 100- by 50-foot area that is accessible for a crane and a truck with a trailer. Although the views are great, this is no white tablecloth restaurant. There isn’t a bathroom, and guests are strapped into leather seats that are secured to the dining table and connected to a crane, which lifts the group. The center of the table has a walking platform that can accommodate five staff members to prepare and serve food, take photos, or lead a meeting or sales pitch. Food and service is not included, and hosts can bring in their own chef. Branding and sponsorship opportunities are also available. For a Nokia event held in Las Vegas in March, the company displayed its logo on both sides of the structure’s ceiling and guests’ chair backs.
MORE >>
RELATED TOPICS
Nokia |
|
| EVENT REPORT 05.09.08 3:00 PM |
|
New Nokia Products Make Movies (and Take Drink Orders) at Gen Art Event
|
FROM CHICAGO
On Wednesday, a face-painted man wearing a pink shirt and toting a green water gun wove his way through the stylish crowd assembled at the River East Art Center for Gen Art and Nokia's Art in Motion event. The colorful guest was part of one of three films that were shot on site, as emerging filmmakers commissioned by Gen Art made short movies using Nokia's N95 8GB device.
The moviemaking (a concept cooked up in a collaboration between Gen Art and Smartfusion, Nokia's experiential marketing agency) was only one of the ideas that Gen Art Chicago's regional event director, Laura Lachman, executed for the event, which was intended to showcase the cutting-edge capabilities of Nokia's N95 and N810 devices.
Guests had the option of ordering drinks the old-fashioned way (by bellying up to the bar) or by taking a more technological route: Nokia reps standing at three highboys held N810 Internet tablets that they used to type in guests' drink requests. The orders went electronically to a computer behind the bar, and a server brought the drink orders to the tables within a matter of minutes.
MORE >>
RELATED TOPICS
Gen Art, Nokia |
|
|
