| EVENT REPORT 04.27.09 3:05 PM |
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Elle Canada Revamps Consumer Show and Presents Seminars, Runway Shows Prior to New Labels Gala
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 | The runway room at the Elle Show
Photo: BizBash |
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After throwing a three-day consumer show—which kicked off with the Toronto Fashion Incubator's New Labels Fashion Show and Gala—at the Direct Energy Centre last spring, Transcontinental Media decided to scale things back for the second annual Elle Canada Show, held Saturday at the Carlu. The magazine created a one-day program filled with seminars, runway shows, and shopping (at 52 exhibitor booths in the Carlu's foyer) that drew 1,000 registrants. "I think that our formula now is the way to go," said Susan Solomon, manager of consumer shows for Transcontinental Media. "It's a real girls' day out."
Val Garland, artistic advisor for Yves Saint Laurent makeup, conducted a session on summer trends, and Jacquie Hutchinson, a product trainer with Revlon, talked about professional skincare. Browns shoes held a presentation on new looks for the season, and attendees received advice on how to find the best undergarments and swimsuits at a series of Perfect Fit clinics presented by Avec Plaisir Lingerie and Melmira Swimwear.
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RELATED TOPICS
Elle Canada, Toronto Fashion Incubator, Transcontinental Media, Cadbury, Browns, Pantene, Covergirl, Olay, Winners, Melmira, Yves Saint Laurent, Revlon |
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| NEWS 09.08.08 5:04 PM |
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Sponsored Lounges Offer Swag and Space to Chill
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 | The Luxury Lounge located at Lobby
Photo: BizBash |
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Sponsored lounges have popped up in the Bloor-Yorkville area to give celebrities and media a place to relax, get primped, and—of course—pick up swag during the Toronto International Film Festival. Here's a look at a few of the lounges around town.
Now in its third year, Wardrobe Lounge is a promotional platform for Canadian designers such as Greta Constantine and Nada Design as well as bigger brands like London Fog. Produced by Vision|Co. and fashion consultant Nicholas Mellamphy, the lounge offers by-appointment-only services to celebrities and stylists who want to borrow garments, handbags, and jewelry for the festival. This year's lounge is located in the Mandell Entertainment Group offices above Lobby and painted purple to continue the colour scheme of the downstairs Luxury Lounge. Blown-up covers of Fashion magazine, a returning sponsor, also furnish the upstairs space.
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RELATED TOPICS
Toronto International Film Festival, Greta Constantine, Nada Design, London Fog, OneXOne, Perrier-Jouet, Motorola, Grand & Toy, Big Brothers and Big Sisters of Toronto, eTalk, Fila, Olay, Cookie and Joe, Dior, Hewlett-Packard, Sony |
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| NEWS 04.15.08 3:45 PM |
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Procter & Gamble's LookFab Studio Pops Up on Bloor Street
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 | The Colour Lounge at Procter & Gamble's LookFab studio
Photo: BizBash |
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Procter & Gamble opted for a larger space and longer hours for their second LookFab pop-up studio on Bloor Street West, which opened this afternoon. The company's annual spring marketing program offers free one-on-one beauty consultations to the public utilizing its beauty brands, including Cover Girl, Pantene, Olay, and Crest. "It's not so much a place to get a makeover, it's a place to get tips and personalized shopping lists you can take home with you," said Pamela Baillie, an external relations manager at Procter & Gamble Beauty Canada.
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RELATED TOPICS
Procter & Gamble, Chanel, LookFab, Olay, Pantene, Cover Girl, Crest, Paul Venoit, Rouge magazine |
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