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1. 5 New Toronto Venues for Holiday Parties

2. Developer Hosts Green Cocktail Party, Mini Trade Show to Unveil Eco-Friendly Homes

3. OCAD Gala Kicks Off Mystery Art Sale

4. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

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7. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

FROM NEW YORK

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MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

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FROM LOS ANGELES

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News Archive for Project Runway Canada

Q & A 06.11.09 10:26 AM

Anik Gagnon Leverages L'Oréal's Luminato and Fashion Week Sponsorships to Reach Consumers

L'Oréal Paris communications director Anik Gagnon
Photo: Benedicte Brocard

L’Oréal Canada has been involved with the Toronto art festival Luminato for three years. As the festival's presenting sponsor, the company—which includes the Garnier, Giorgio Armani, Maybelline, and L'Oréal Paris brands—has coordinated initiatives each year, bringing on Giorgio Armani for the festival's opening night party and installing a L'Oréal Paris makeup tent at Yonge-Dundas Square. Anik Gagnon, communications director for L'Oréal Paris, spoke to us about how she uses initiatives like the makeup tent to reinforce brand identity.

What was it about last year’s experience that made you decide to participate in Luminato again this year?
L'Oréal Paris did a tent at Yonge-Dundas last year, and we're doing exactly the same thing this year. Our brand strategy is to really align ourselves with fashion and to show the expertise of our beauty experts. Our vision with that tent was to take everything we do with Fashion Week and with Project Runway Canada and bring that backstage feel to the street. Last year we conducted 6,500 makeovers [over three days]; the success was so great that we decided to do it again. MORE >>

L'Oréal, Luminato Toronto Festival of Arts + Creativity, LG Fashion Week, Project Runway Canada

GUEST QUESTIONS 03.21.08 4:08 PM

Fashion Week Tent Poll: What Do You Think of the Shows?

With 35 shows being held over four days, there's been plenty to see on the runway at L’Oréal Fashion Week. This season's shows have included a mix of newcomers, including Project Runway Canada winner Evan Biddell and established designers Andy Thé-Anh, David Dixon, and Pink Tartan. We asked members of the crowd for their impressions of the fall 2008 presentations.

"I think Toronto Fashion Week is growing up. And being condensed to four days really made a difference because it was hot and heavy every day, so I think it's been great. I think there's been some terrible [shows] like there is in every fashion week all around the world. I mean, Jeanne [Beker] and I were talking about this before: When we go to New York we see the seven or eight major shows, but there's two shows running parallel to each other so there's more bad than there are good. Toronto is no different. There are a lot of people trying very hard who just are not there yet. But there's some outstanding collections. Greta Constantine, world class. They will end up being the next DSquared. They are outstanding. Spectacular."
—Michael King, C.E.O. and co-founder of Kontent Publishing MORE >>

Fashion Week, Kontent Publishing, Flare Magazine, Fashion Magazine, Evan Biddell, Andy Thé-Anh, David Dixon, Pink Tartan, Greta Constantine, DSquared, Comrags, Project Runway Canada

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