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1. 5 New Toronto Venues for Holiday Parties

2. Developer Hosts Green Cocktail Party, Mini Trade Show to Unveil Eco-Friendly Homes

3. OCAD Gala Kicks Off Mystery Art Sale

4. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

5. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

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7. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

FROM NEW YORK

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

More Photos From Louis Vuitton's Garden-Style Launch: Life-Sized Trees, Mounds of Mums

A Forest of Flora Marks Launch of Louis Vuitton's Saks Boutique

4 Made-in-New York Sweets for Gift Bags

FROM LOS ANGELES

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

3 New Restaurants for Autumn Alfresco Dining

With Help From Lexus, Cedars-Sinai Gala Breaks Fund-Raising Record

News Archive for Pushing Daisies

COAST TO COAST 09.30.08 11:32 AM

ABC Hands Out Free Pie in 10 Cities to Promote Pushing Daisies

The pie mobile parked in Times Square
Photo: BizBash

FROM NEW YORK With the sophomore season of Pushing Daisies premiering nine months after its first outing was shortened by the writers strike, ABC’s marketing team needed a way to reacquaint the public with the network’s quirky comedy. The result was a 10 city, cross-country pie giveaway that reached the end of its road trip in New York this week.

Winding its way through Anaheim, San Francisco, Los Angeles, Las Vegas, Phoenix, Denver, Dallas, Chicago, Philadelphia, and New York, ABC's “Touch of Wonder Tour” spent the past month evangelizing Pushing Daisies. Operating out of an Airstream trailer designed to look like the Pie Hole—the fictional pie shop that serves as the backdrop for much of the series—staffers treated visitors to complimentary slices of apple and blueberry pie and peach cobbler. MORE >>

ABC, Pushing Daisies

Q & A 09.25.08 12:39 PM

ABC's Darren Schillace on Using Events to Launch the Post-Strike TV Season

ABC's Darren Schillace
Photo: Craig Sjodin/ABC

ABC, like most networks, finds itself in an interesting position this fall. Not only has the departure from the traditional television schedule changed the way audiences think about the new season, the lengthy break in programming caused by the writers’ strike forced some shows off the air for almost a year.

Promoting the fall lineup demanded a different strategy, so ABC vice president of advertising and marketing Darren Schillace and his team focused on ways to reacquaint the public with ABC's returning series. The onslaught included a mobile pie shop for comedy Pushing Daisies (whose main character is a pie maker), buying all of the ad pages in a September issue of TV Guide, and creating a seven-day celebration in honor of ABC's new programming. On the eve of the network’s big week, we asked Schillace how he is bringing the many initiatives together.

ABC is calling its big fall campaign "National Stay at Home Week." What are some of the elements you're incorporating into that program?
In light of our world today—people not getting on planes or driving as much—we wanted to have some fun in announcing the week of great TV. Stay home, save the gas money, and just enjoy some great ABC television because we’re premiering pretty much our entire network in a week and a half. We wanted to concentrate it all into one pretty package. MORE >>

ABC, Pushing Daisies, Opportunity Knocks, Dirty Sexy Money

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