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1. OCAD Gala Kicks Off Mystery Art Sale

2. Developer Hosts Green Cocktail Party, Mini Trade Show to Unveil Eco-Friendly Homes

3. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

4. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

5. 8 Handy Gifts for Meeting Attendees

6. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

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8. Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

9. Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

FROM NEW YORK

Morgan Loft Penthouse: Temporary Venue for Holiday Season

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

News Archive for Redken

NEWS 06.23.09 10:00 AM

MuchMusic Award Gift Lounges Offer Swag and Space to Chill

The official MMVA Gift Lounge
Photo: George Pimentel

Talent in town for the MuchMusic Video Awards had the opportunity to visit two lounges this past weekend, both of which offered swag and space to unwind: the official MMVA Gift Lounge, located at MuchMusic headquarters, and the Artist Sanctuary at Hotel Le Germain.

New York-based On 3 Productions created an orange and white lounge for artists and presenters participating in the MuchMusic Video Awards this year. "We were going for something edgy, something a little different, with bright colours and bold colours," said Matthew Simon of On 3 Productions. Ikea and Sumo Lounge provided furnishings for the space, including bag chairs and ottomans. "It's a place where people can just chill out and relax." MORE >>

MuchMusic Video Awards, MuchMusic, IKEA, Soma Lounge, Bench Apparel, Guess, Kameleon Jewellery, LouLou magazine, Marchon, New Era, Tenstate Jeans, Nestlé, Nautica, Stella Artois, Robert Mondavi Winery, Redken, Nokia, Vitaminwater, New Balance, Mavi, PKG, SkullCandy

EVENT REPORT 06.17.08 1:52 PM

L'Oréal's Luminato Sponsorship Leads to Makeovers, Model Search

The Ford Model Search runway
Photo: BizBash

Luminato splashed its logo on banners across Toronto for 10 days this month as the second annual festival of arts and creativity hit the city. And, as the presenting sponsor, L'Oréal Paris—and several of its group brands—became just as prominent around town, thanks to a range of events including free makeovers, the opening-night reception for a photography exhibit at Brookfield Place, and the V.I.P. opening-night cocktail gala at the Royal Ontario Museum, sponsored by Giorgio Armani.

Nicolas Marullo, president and C.E.O. of event management firm Cinco—which produced all of L'Oréal's Luminato events—said the company wanted to ensure "the activation of the brands of L'Oréal are in synergy with Luminato. They're looking to be in sync with what Luminato is doing, rather than just being another sponsor." The Cinco team worked with L'Oréal to tailor each event to the presenting brand. "The brands have different DNA. They have a different image and they have different goals and objectives, so it's very interesting to create environments that will bring out the best in each brand," he said. MORE >>

Luminato, Giorgio Armani, Lancôme, Redken, Maybelline, Ford Models, Diesel

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