| EVENT REPORT 10.13.09 1:01 PM |
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Bell Gala Adopts Storybook Theme With Enchanted Forest Decor, Fairy-Tale Fashion Show
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 | The entrance to the dining room
Photo: Gary Beechey for BizBash |
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For the 18th annual Bell Gala, which also marked the final year of a five-year funding commitment to the SickKids Foundation at the Hospital for Sick Children, Patricia Lakin, Bell’s national director of special events, created a fairy-tale theme meant to signify a storybook ending to the partnership. Held Thursday at the Metro Toronto Convention Centre, this year’s event, dubbed Once Upon A Time, attracted more than 1,800 guests, including 100 local celebrities.
“We wanted to do a really storybook entrance. It’s like entering what I’ll describe as Bell’s version of Once Upon A Time,” said Lakin. She used a white rather than red carpet and created an interview area where guests sat on oversize Alice in Wonderland-style chairs prior to posing for photos in front of a step-and-repeat adorned with the Bell logo. A doorway fashioned from a blue and white book led guests into the reception area, which was decorated like an enchanted forest and included a teacup carnival ride.
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RELATED TOPICS
Bell Canada, Hospital For Sick Children, SickKids Foundation, Samsung, Palm, BlackBerry, VMC Group, CGI, The Globe and Mail, Resource Integrated, Lufthansa, Vincor Canada, Corby, Hudson's Bay Co. |
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| EVENT REPORT 06.16.08 2:59 PM |
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Gift Suites Fill the Gladstone for Rockstar Hotel Promotion
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Artists in town for the 19th annual MuchMusic Video Awards filled gift bags with products from brands like Puma, Fido, and Zune on Saturday at the fourth installment of Rockstar Hotel, produced by District Lifestyle Marketing. The event—launched at the Juno Awards in Saskatoon in 2007 and held at Calgary's Junos again this year—made its second MMVA appearance at the Gladstone Hotel on the eve of the award show.
"It's a total takeover. We've got it top to bottom this year," John Price, director of brand partnerships for Y Syndicate (DLM's parent company), said of the hotel. "Last year we got around to securing the venue a little bit late, so there were some folks who had booked rooms. There was one couple on their honeymoon. To their surprise, they found themselves partying with Maroon 5." This year, the Gladstone's main floor housed performance spaces, the second-floor rooms held the gift suites, and the third floor included a number of artist rooms where visiting celebrities could go to get away from the 700 invited guests. "It's very much that type of person who lives, works, and plays downtown," Price said of the guest list. "It is a closed list, so you do have to be in the know to receive an invite."
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RELATED TOPICS
MuchMusic Video Awards, Puma, Fido, Zune, Fuze Beverages, Heineken, Xbox 360, Dose.ca, E! Entertainment, Exclaim!, Resource Integrated |
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