| EVENT REPORT 10.23.09 1:52 PM |
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Fashion Week Tents Get Spring Look With Crisp Decor, Topiary Trees
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 | The main bar in the Fashion Environment
Photo: BizBash |
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With a new two-acre site at the corner of King and Shaw, the Fashion Design Council of Canada had more lead time and more space to set the scene for LG Fashion Week this season. The venue, a former car dealership and the future site of the DNA phase 3 condominium development, includes a 1,000-seat runway, a gala showroom for intimate events and V.I.P. receptions, and a media lounge—all housed inside the existing structure. A glass-front tent attached to the building houses the Fashion Environment where guests can mingle between shows; a separate hair and makeup tent sits on the west side of the lot.
“The flow is a little bit different this year,” said Rob Dittmer of Three Events, the company responsible for the event design. “We opened it up a bit because it is so jam packed every year.” This season, the Fashion Environment includes a main bar, an all-white V.I.P. lounge sponsored by Peroni Nastro Azzurro and Thomas George Estates, the all-black Lincoln Luxury Lounge, and sponsor activations from the likes of LG Electronics, L'Oreal Paris, Schick Quattro, and Rowenta Beauty.
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LG Fashion Week, Fashion Design Council of Canada, Lg Electronics Canada, L'Oréal Paris, Lincoln, DHL, Rowenta, Cashmere, Peroni Nastro Azzurro, Woolite, Yorkdale Shopping Centre, VIA Rail Canada, Town Shoes, Air France, Schick Quattro for Women |
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| EVENT REPORT 07.24.09 12:03 PM |
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PR Firms Showcase Brands in Private Home for Sixth Annual Holiday Preview
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 | A mural included new colours from Para Paints
Photo: BizBash |
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More than 60 beauty, fashion, and lifestyle editors had the opportunity to view offerings from brands including Fidelity Denim and Rowenta during one-on-one presentations at the sixth annual Home for the Holidays Media Preview, held in a Liberty Village loft on Tuesday and Wednesday. The event, presented by Bounce Publicity, Faulhaber PR, and Lucid Communications, showcased new holiday products from 12 companies represented by the three agencies.
This year, Heather Ward of Bounce Publicity, Christine Faulhaber of Faulhaber PR, and Michelle Calvert of Lucid chose to host the event in the home of Alison Goodwin, curator of the Village Gallery in Port Credit and founder of Art Beyond Walls, an urban pop-up art gallery set to launch in September. "We always look for an interesting space to do it, and Alison is a client of Michelle’s and she has a fabulous space, so we convinced her to move out for three days," Ward said.
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Brave Leather, Carina Black, Croma Design, Fidelity Denim, Green Beauty, Para Paints, Rowenta, Tivoli Audio, Thomas Sabo |
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| NEWS 03.20.09 9:00 AM |
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Fashion Week Tent Adopts an LG-Inspired Look For Fall Shows
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 | L'Oréal's beauty lounge
Photo: BizBash |
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For LG, life's good at Fashion Week this season. As the title sponsor of the 2009 fall/winter collections, the company's presence is prominent throughout the tents at Nathan Phillips Square. Signs bearing the LG logo hang on the walls of the mezzanine-level V.I.P. lounge; LG screens broadcast footage of the runway shows; and LG appliances are displayed at a booth designed as a wardrobe. In fact, the entire colour scheme—black, white, and grey with touches of red—appears to have taken a cue from LG.
"There's a lot of that elegance," LG marketing manager Linda Hechtl said. "That’s really what we’re all about as well. It’s really a marriage of fashion and technology in the overall look. It feels good. It feels sexy." Rob Dittmer of Three Events worked with LG, the other event sponsors, and Nicholas Pinney of Nicholas Pinney Designs, to coordinate the overall look of the displays and decor again this season. "It's a challenge to make something technical appear in a fashionable way," Dittmer said, adding that LG succeeds in doing this with its products.
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LG Fashion Week, Fashion Design Council of Canada, LG Electronics Canada, Barbie, DHL, Schick, Rethink Breast Cancer, Rowenta |
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| EVENT REPORT 04.25.08 5:54 PM |
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Elle Debuts New Consumer Show With T.F.I. Gala, Awards
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 | The Elle Canada New Labels gala
Photo: BizBash |
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Creating an event to showcase Elle Canada while supporting local up-and-coming designers has been on Jacqueline Howe's mind for some time. Yesterday, the vice president of Transcontinental Media and publisher of Elle Canada realized her idea come to life at the first Elle Canada New Labels gala to support the Toronto Fashion Incubator (T.F.I.) at the Direct Energy Centre. “It’s been a seed planted in the back of my mind for about two years, but we didn’t get the final approval [from the Elle offices in France] until September," Howe said of the process that led to the creation of the Elle show, a three-day fashion and beauty show that runs through Sunday.
The magazine has long been a supporter of T.F.I.'s New Labels competition and runway show. "We had been a partner and sponsor with them for the past five years, so last year, after the 20th anniversary event, we talked to [T.F.I. executive director] Susan Langdon and told her what our concept and idea was and that we would like to do an opening night that would be a fund-raiser for T.F.I. and host that competition that we’d been involved with,” Howe said. “She took it to the board and they said, ‘Love it. It’s great.’ And so we started.”
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Elle Canada, Toronto Fashion Incubator, Nine West, Rowenta, Triumph, Vin de Pays d'Oc, Movado, Canadian Home & Country, Transcontinental Media |
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| EVENT REPORT 04.21.08 1:17 PM |
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Night of Stars Pays Tribute to Honourees With Personal Vignettes
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 | Guests dined in the Carlu's concert hall.
Photo: BizBash |
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When an event is designed to honour achievement in the world of fashion, beauty, and design, there’s a little added pressure when it comes to choosing a theme and selecting the decor. From the outset, the executive committee of the Fashion Group International (F.G.I.) of Toronto knew it was aiming for one thing—to impress the 600 guests—when coordinating the organization's Night of Stars benefit. So the committee turned to the honourees themselves to find inspiration for Thursday’s black-tie gala at the Carlu.
“We’re really just celebrating the stars.... The stars were really the starting point,” F.G.I. co-regional director Laurie Hall said in an interview prior to the event. The gala—in the works for more than a year—marked the organization’s sixth such celebration in Toronto, the last of which was held in 2002, reported board member Christine Whittick. "It's actually quite special for us," she said.
The 2008 honourees included Barbara Atkin, vice president of fashion direction at Holt Renfrew; Toronto twins Dean and Dan Caten, founders and designers of Dsquared2; fashion designer Wayne Clark; interior designer Brian Gluckstein; and fashion writer David Livingstone. “Getting the stars in place and getting them to commit to being there on the night of [was key to the event’s success],” Hall said, noting that the Caten brothers flew in from their home in Milan for the event.
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Fashion Group International, Holt Renfrew, Rowenta, Audi |
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| EVENT REPORT 03.25.08 3:40 PM |
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Models Double as Graffiti Artists at Kidrobot Show
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 | The Kidrobot show
Photo: BizBash |
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Art toy and clothing retailer Kidrobot launched its Super Spectacular apparel collection at Circa on Friday night, using a stark white runway to contrast the line's brightly coloured garments. To play on the urban street theme, the models—all dressed in vibrant Hunter Wellington boots—doubled as graffiti artists during the show, drawing on a white Munny action figure placed on a pedestal at the end of the runway. Some models also performed break dancing moves.
"It's not your typical fashion show, because it's a lot more theatrical," said Ashley MacIntyre, director of marketing and corporate relations at Circa, who helped plan the show with Kidrobot founder Paul Budnitz.
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Amarula, Fashion Week, Rowenta, Hunter Boots, Paul Hardy, Izzy Camilleri, Kidrobot, War Child Canada |
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