| EVENT REPORT 10.05.09 4:37 PM |
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Boobyball Adopts Kitschy Cruise Theme With Lido Deck Games, Models Dressed as Captains
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Not only did organizers of the eighth annual Boobyball manage to attract a sold-out crowd of more than 1,200 guests to Atlantis Friday, they also garnered more than 360,000 hits on YouTube with a viral video campaign. “The objective was to get people excited about the event and raise awareness about [breast cancer]. It’s taken on a life of it’s own,” said Amanda Blakley, who with Ashleigh Dempster co-founded social club the Society and created the first Boobyball in 2002.
The one-minute video stars MTV News host and 2009 event co-chair Aliya-Jasmine Sovani poolside in a white bikini. Close up shots of Sovani’s breasts are interchanged with a message that reads: “You like them. Now it’s time. To save the boobs.” The ad, created for about $100, attracted the attention of several American television networks, including ABC, CNN, and NBC. “It’s amazing the response it’s been getting. And it’s surprising how many American stations think it’s controversial,” Dempster said.
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RELATED TOPICS
Rethink Breast Cancer, RBC, Schick Quattro, Timex, Tretorn, Naked Juice, Stella Artois, Yellow Tail, Perrier, Palm Bay, Lancaster, Jose Cuervo Golden Margarita, Wiser's, Fashion magazine, MTV News |
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| EVENT REPORT 02.09.09 3:23 PM |
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Rethink Breast Cancer Hosts Kid-Friendly Benefit With Dance Party, Fashion Show
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 | The silent auction display
Photo: BizBash |
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More than 400 guests—including 200 children under the age of seven—attended the Little Sweetheart Ball Sunday, a kid-friendly benefit in support of Rethink Breast Cancer. "There was a baby boom in the Rethink office and amongst our supporters," event manager Lindsay Grange said of the concept for the fund-raiser, now in its third year. "We're known for our cocktail parties, so we thought why not do something for our supporters who have kids?"
The event—held from 3 p.m. to 6 p.m. at the Capitol Event Theatre—raised funds for Support Saturdays, a program for new moms and dads dealing with breast cancer. Attendees watched a fashion show presented by Joe Fresh and had the chance to take part in numerous interactive displays, including a fajita station sponsored by the Lone Star Texas Grill. "Our event is not face painting and Barney, it's quite the opposite," Grange said.
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RELATED TOPICS
Rethink Breast Cancer, Telus, Schick Quattro, Joe Fresh, The Little Paper, Lone Star Texas Grill, Little Art Box, Balmshell, Becoming Maternity, Love Music, Sweetpea Organic Baby Food, The Chef Upstairs, Half Baked Ideas, Yellow Tail, Steam Whistle, Naked Juice |
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| NEWS 10.21.08 2:25 PM |
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Schick Runway, Lincoln Lounge Among Sponsor Displays at Fashion Week
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 | The bar in the main tent at L'Oréal Fashion Week
Photo: BizBash |
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The Orangina girls with the mobile soda carts and shaggy orange wigs—a fixture inside the tents at L'Oréal Fashion Week this past spring—are nowhere to be seen this season. The event, which kicked off Monday and runs until Saturday at Nathan Phillips Square, has adopted a "fabulous" theme for the 2009 spring collections, and the tent has taken on a decidedly more grown-up look. Monday's giveaways—tubes of lip gloss and mascara from L'Oréal Paris—were passed out by models dressed in fashionable brown dresses.
The sponsors' displays—coordinated by Rob Dittmer of Three Events—have a more contemporary and subdued feel this season, tying in with the decor throughout the tent. “I'm like the middleman between the Fashion Design Council of Canada and the sponsors,” said Dittmer, who worked with companies like LG Electronics Canada, Lincoln, and Schick Quattro to translate their vision while enhancing the overall decor, which was designed by Nicholas Pinney of Nicholas Pinney Design to feel like a lobby in a high-end hotel.
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RELATED TOPICS
Fashion Week, L'Oréal Fashion Week, Fashion Design Council of Canada, LG Electronics Canada, Lincoln, Schick Quattro, Fashion Television, Restylane |
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| EVENT REPORT 09.30.08 1:19 PM |
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Boobyball Adopts Espionage Theme With Bond Girls, Gadgets
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 | The spy-themed Boobyball
Photo: BizBash |
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For the playfully named benefit known as the Boobyball, organizers called on sponsors such as Telus and Schick Quattro to create a spy-themed interactive evening on Friday for 900 guests at the Liberty Market Building. "It’s not your typical cocktail party," said Lindsay Grange, manager of special events at Rethink Breast Cancer, the fund-raiser's charity. "You’re going to have such an experience. It’s amazing for our sponsors, too, because they are really able to engage their target audience and get the product in their hands in an interesting and different way. It’s not just them handing out a postcard or sticking a postcard in a gift bag, it's them actually interacting with their customers."
The interactive components of this year's event—titled "Boobyball 7: Undercover"—started as guests checked in at a bank of computers that generated their identities for the evening and issued passports. Attendees then had to participate in five activities throughout the night to earn stamps on their passport, which they presented to pick up their gift bags at the end of the night. Inside the party, guests had the chance to participate in target practice, inspired by Rethink's exclusive line of "Fashion Targets Breast Cancer" T-shirts. Attendees could also obtain an access code from one of Schick Quattro's eight undercover agents for a chance to open one of the men's briefcases to win the prize inside, and could try to unlock a vault in the Secret Agent Lounge sponsored by Telus.
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RELATED TOPICS
Rethink Breast Cancer, Calvin Klein Underwear, Schick Quattro, Timex, Telus, Naked Juice, Tanqueray, Cuervo, Stella Artois, Red Rain, Yellow Tail, Aquafina Plus, Toronto.com, Fashion Magazine, Women's Post |
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| EVENT REPORT 05.05.08 5:28 PM |
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Volunteers Throw Breast Cancer Benefit With No Budget
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 | The Red & White Ball
Photo: BizBash |
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Throwing an event for 500 guests with no budget to speak of might sound like an impossible task, but Marissa Morettin, chair of the Red & White Ball—an annual benefit in support of Rethink Breast Cancer—and a handful of friends did just that at the Courthouse on Friday. "This is truly a volunteer-driven event," Morettin said of the sixth-annual fund-raiser. "We're all friends and we pull this event off in our spare time. We want to encourage people our age to get into the spirit of philanthropy."
Morettin worked with a team of six people to organize the 2008 event. "Last year it was myself and someone else.... Every year I don't know why I do this, but it just amazes me—the number of people who step up to the plate is unbelievable," she said. "We don't spend a penny. Our costs are nothing. We get everything donated." The team used social media tools like Facebook to create buzz for the event, and Elliott Chun of Optimum Public Relations donated his PR skills to attract media.
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RELATED TOPICS
Rethink Breast Cancer, Schick Quattro, Speed Stick, Telus, Diesel, Finlandia, Moët & Chandon, Belvedere Vodka, Yellow Tail, New Balance |
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| NEWS 03.19.08 2:08 PM |
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Sponsors Fill Fashion Week Tents With Product Displays, Guest Lounges, and a Cocktail Bar
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 | L'Oréal posters at Fashion Week
Photo: George Pimentel |
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With all the product giveaways and eye-catching displays, it's hard not to notice who's backing L’Oréal Fashion Week—which kicked off Monday and runs until Saturday—at Nathan Phillips Square. Makeup artists roaming through the main tent offer lip touchups courtesy of L’Oréal, servers dressed in orange wigs hand out bottles of Orangina at mobile soda carts, and guests can stop to shop at a jewelry stand featuring designs from Foxy Originals.
Additional displays include a Travel Alberta exhibit promoting tourism in the province, Fashion Television's booth—where Jeanne Beker conducts postshow interviews with each designer—and a display from the Italian Chamber of Commerce, which sponsored the Talenti Moda Milano show, featuring designs by students from four fashion schools in Milan. In support of Rethink Breast Cancer, Schick Quattro is offering women the opportunity to have a photo taken of their breasts for display on the Booby Wall, a virtual, interactive exhibit created to educate women about early breast cancer detection.
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RELATED TOPICS
Fashion Week, Travel Alberta, Schick Quattro, Lincoln, Hush Puppies, The Liberty Group, Orangina, Foxy Originals, Pink Tartan, Fashion Television, Jeanne Beker, Italian Chamber of Commerce |
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