| EVENT REPORT 04.21.09 3:33 PM |
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Sixth Annual Buy Design Fund-Raiser Draws Guests With Social Media Campaign, Promises of Swag
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In a time of economic uncertainty, Windfall Clothing Service event manager Kelly Carmichael wanted to emphasize the return on investment for guests attending (or considering attending) the clothing bank’s "Buy Design 6: In Space" fund-raiser, held Saturday at the Fermenting Cellar. “We really wanted people to know it was worth it to come,” said Carmichael, who worked with Faulhaber PR to launch a social media campaign and Web site promoting the benefit’s purpose and perks.
“Facebook and Twitter are great ways to get a dialogue going with people about the event and our organization, which is especially important in times like these," Carmichael said. The face of the Twitter campaign, BuyBarella, a character inspired by the Jane Fonda movie Barbarella, tweeted about everything from outfit ideas for the space-themed event to hints about the night’s hors d’oeuvres (like herb-crusted lamb chops), and the gift bag (stuffed with full-size beauty products from sponsor Proctor & Gamble). BuyBarella's 477 Twitter followers had a chance to win one of three sets of tickets to the benefit.
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RELATED TOPICS
Windfall Clothing Service, Procter & Gamble, Smashbox, L'Oréal, Hugo Boss, Stonegate, TD Bank Financial Group, BMO Financial Group, Alterna Savings, Ontario Credit Union Charitable Foundation, Davis + Henderson, Mill Street Brewery, XOXO Wine, Skyy Vodka, Evian, Fashion Magazine, Now, The Globe and Mail, blogTO, She Does the City |
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| Q & A 03.12.09 11:56 AM |
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Jennifer Üner Overseeing Calendar for More-Diffuse-Than-Ever L.A. Fashion Week
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FROM LOS ANGELES
Fashion Week in Los Angeles has never been quite the cohesive entity it is in other international cities. For five years, a partnership between IMG and Smashbox Studios created a more organized program centered in Culver City, but the widely publicized dissolution of that agreement after last season left something of a void.
Independent marketing consultant Jennifer Üner has spent the last seven years overseeing the biannual calendar at FashionWeekLA.com, the most comprehensive and longest-running local calendar of the somewhat ragtag collection of events that has historically made up the week. For this season's Fashion Week—which begins Friday—Üner's calendar is taking on an even greater significance as the industry's unofficial scheduling clearinghouse in the vacuum left after the formal partnership ended. (Üner also manages events and created the Los Angeles Fashion Awards.) We talked to her about how this season's schedule has come together.
Tell us about Fashion Week Los Angeles’s first season since the Smashbox partnership ended.
With the crash of the economy, it was a timely departure for IMG, producers of Mercedes-Benz Fashion Week at Smashbox Studios. Their departure, plus the economy, has created a season of uncertainty. As a result, we are seeing fewer of the more established brands showing on the runway. On the flip side, this leaves room for newcomers to grab some attention. We are seeing a rise in the number of new independent producers who wish to fill the void left by IMG. Usually it is individual designers producing shows in a variety of off-site venues. This year, we see producers determined to pioneer new venues and attract the designers to show with them.
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RELATED TOPICS
L.A. Fashion Week, Smashbox, Mercedes-Benz Los Angeles Fashion Week, IMG Fashion, Sponsorships |
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| NEWS 09.11.08 4:43 PM |
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Big Name Brands Sponsor TIFF Lounges, Portrait Studios, and Event Spaces
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 | The Tastemakers Lounge
Photo: BizBash |
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Earlier this week we offered a glimpse inside some of the sponsored lounges that have popped up in the Bloor-Yorkville neighbourhood during the Toronto International Film Festival. Here’s a look at a few more.
The Tastemakers Lounge, produced by Rock-It Promotions, adopted an "Ohhh Canada!" theme for its fourth installment in the Portman Room at the InterContinental Hotel on Bloor Street. Tastemakers founder Debra Goldblatt worked with Jason MacIsaac, owner and founder of the retail shop Ministry of the Interior, and Pink Twig Floral Boutique to dress the space, which featured a temporary wall showcasing Timorous Beasties’ damask wallpaper, flooring by the Shaw Contract Group and custom furnishings including a Wrongwoods credenza.
Goldblatt selected 20 companies to feature in the lounge, which opened September 6 and wraps up Friday. Participants this year included AG Hair Cosmetics, Burt’s Bees, Carry Clean, Cromwell & Cruthers, Eska Water, HBC, Ike & Sam’s, Joe Fresh Style, J.R. Watkins Apothecary, JUZD, Kiss My Face, LypSyl, PUMA, Raincry, Ruby Gloom, Sabon, Salt Spring Coffee, Strellson, Teuscher Chocolates of Switzerland, and Trollbeads.
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RELATED TOPICS
Toronto International Film Festival, Tastemakers Lounge, Diesel, InStyle.com, OneXOne, CTVglobemedia, Smashbox, ET Canada, Hollywood Life Magazine, LIVEstyle Entertainment, BG&E Productions Inc., The Film Lounge |
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