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MOST POPULAR STORIES
1. 5 New Toronto Venues for Holiday Parties
2. OCAD Gala Kicks Off Mystery Art Sale
3. Developer Hosts Green Cocktail Party, Mini Trade Show to Unveil Eco-Friendly Homes
4. New Moon Premiere Beckons 10,000 People and 2 Live Wolves
5. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast
6. How Do You Make Staffers Feel Appreciated—at Little or No Cost?
7. 8 Handy Gifts for Meeting Attendees
8. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute
9. Art Basel Preview: New Convention Center Layout, Giant Beach Structure for Audi
10. Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online
FROM NEW YORK
Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility
Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online
Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast
Gap, Banana Republic, American Eagle Open Stores With Musical Performances
MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute
3 New Hotel Restaurants for Business Entertaining, Private Groups
Nintendo Launches New Mario Game With Look Back at Franchise History
Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview
Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating
More Photos From Louis Vuitton's Garden-Style Launch: Life-Sized Trees, Mounds of Mums
FROM LOS ANGELES
American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party
Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room
Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel
6 New Venues for Los Angeles Holiday Parties
New Moon Premiere Beckons 10,000 People and 2 Live Wolves
$4 Million MOCA Gala Breaks Fund-Raising Records
Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd
MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30
Wende Museum Closes Wilshire for Cold War Anniversary Celebration
3 Ideas for Stylish, Eco-Friendly Events
 
News Archive for Starbucks
NEWS   11.10.08 11:02 AM
Starbucks Steals Some Election Day Coverage With Last-Minute Promotion
FROM NEW YORK Starbucks was able to leverage serious traction from its latest guerrilla-marketing stunt. Advertising Age reports today that the coffee chain’s last-minute Election Day promotion, offering free coffee to customers who voted or just asked for it, brought the brand some of its best publicity in quite a while.

The company declined to comment on how many cups were given away or how much was spent, but industry experts and former Starbucks insiders place the cost of the minimal ad campaign and the product giveaway at under $1 million—a small price to pay for a chunk of coverage on a day when at least 71 million Americans tune into the news. The initiative prompted the chain's positive buzz rating to more than double from 25 percent to 51 percent, according to Brand Index. MORE >>

RELATED TOPICS Starbucks, Election '08
EVENT REPORT   05.13.08 11:13 AM
Golden State, Land of Oz Inspire Santé Tasting Events
Wine tasting at Hart House
Wine tasting at Hart House
Photo: BizBash
There are several factors to consider when choosing how to approach the decor for a wine tasting. Scented florals are out (they might interfere with the tastings) and white tables are preferred (in an effort to best show off the wines). So when it came to selecting the decor for Santé Down Under, an indoor-outdoor barbecue and tasting held to showcase the wines of Australia at the University of Toronto's Hart House on Friday, and California Cruisin', a wine tasting held at the Royal Ontario Museum on Thursday, organizers relied on large backdrops and video projections to set the scene.

Krista Slack + Associates worked with members of the Santé Toronto International Wine Festival committee to produce both events. "Really, the decor is very focused and very minimalist.... When you are doing tastings, a few things have to be taken into consideration," Slack said in an interview prior to Friday's reception. "I think thematically in terms of the space, we're utilizing some of the assets Wines of Australia have given us," she said, noting that the organization provided several printed backdrops featuring images of Australian scenery, including koala bears, the Sydney Opera House, and the outback. MORE >>

RELATED TOPICS Santé Toronto International Wine Festival, Bloor-Yorkville B.I.A., Toronto Life, Acqua Panna, San Pellegrino, Air Canada, Chartered Accountants of Ontario, Starbucks, L.C.B.O.
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