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1. 5 New Toronto Venues for Holiday Parties

2. OCAD Gala Kicks Off Mystery Art Sale

3. Developer Hosts Green Cocktail Party, Mini Trade Show to Unveil Eco-Friendly Homes

4. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

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10. Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

FROM NEW YORK

Morgan Loft Penthouse: Temporary Venue for Holiday Season

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Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

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FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

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News Archive for Suzuki

NEWS 04.09.09 1:16 PM

Carmakers of All Sizes Reaffirm Commitment to Auto Shows

The 2009 New York International Auto Show
Photo: Roger Dong for BizBash

FROM NEW YORK The spectacle of pyrotechnic-fueled product launches and million-dollar concept cars might look a bit out of place while consumer spending is down and the U.S. auto industry's fate remains unclear. So at this year's New York International Auto Show, press presentations and show floor displays are—for the most part—predictably subdued. Opening to the public this Saturday at the Javits Center, the gathering marks an end to the four-month auto show season, and as automakers look back on their first collective marketing push of the recession, most remain committed to maintaining a presence at the shows.

It’s easy to forget that most car companies haven’t actually been making headlines. While Detroit's big three get attention for flagging sales and Japanese giants such as Toyota usurp the American market, countless smaller brands like Suzuki have flown under the radar. “The people who come to auto shows aren’t usually brand loyalists,” said Suzuki vice president of marketing Gene Brown. “They’ll consider trying something new, so we take the shows as an opportunity to offer an experience and introduce the brand as a whole. Arguably, the more established brands really don’t need to use the auto shows for that.” MORE >>

New York International Auto Show, North American International Auto Show, Chicago Auto Show, Los Angeles Auto Show, General Motors, Bentley, Suzuki