| EVENT REPORT 05.05.09 9:01 AM |
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Femme Fatale-Themed Innovators' Ball Draws Inspiration From Spy Exhibit
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 | The Ontario Science Centre's Great Hall
Photo: Gary Beechey for BizBash |
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For the third annual Innovators' Ball—sponsored by LG Electronics Canada for the first time and dubbed “Femme Fatale: An Evening of Intrigue”—the Ontario Science Centre drew inspiration from a new exhibit about the art of espionage to create a dinner and party that attracted a crowd of more than 1,200 people Thursday. “There’s an exhibit that opened April 9 called 'The Science of Spying.' Every year the Innovators’ Ball takes its theme from an exhibition,” said Matt Wiesenfeld, director of annual giving and a member of the event planning team.
“For the cocktail reception, we’re trying to take people back to the early days of spying,” Wiesenfeld said. “We’re creating a 20's- and 30's-era piano lounge with a singer and champagne.” Event management company Solutions With Impact created an all-white lounge with touches of green and purple—a nod to sponsor Telus—where models dressed as cigarette girls took photos of guests with LG Dare phones. “We’re working with some new sponsors this year so we’re letting them have fun with the event,” Wiesenfeld said.
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RELATED TOPICS
Ontario Science Centre, LG Electronics Canada, Telus, Tiffany & Company, Audi Canada, CTV, Air Canada, Camitz Sparkling Vodka, Cointreau, Cosabella, Glenmorangie, Hello, Hennessy, Moët & Chandon, Pepsi Bottling Group, Shops at Don Mills, StarChefs.com, Steam Whistle, The Bay, The Kirkwood Group, Yellow Tail, Yves Saint Laurent |
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| EVENT REPORT 03.17.09 2:20 PM |
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Barbie Pop-Up Showcases Furniture Line, Designs From David Dixon's Opening Night Show at LG Fashion Week
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 | David Dixon's runway show
Photo: George Pimentel |
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Furniture bearing Barbie's pony-tailed silhouette, earrings in the shape of black stiletto heels, and Wellington boots adorned with the doll's image—in pink, of course—are just some of the items for sale at Canada's first Barbie Signature Shop. Launched by Mattel on Monday—just hours before Canadian designer David Dixon presented a Barbie-inspired collection to open LG Fashion Week—the pop-up store will house collectible dolls, Dixon's designs, and a furniture line created by his brother Glenn Dixon. The shop, on the main floor of the Bay's flagship store on Queen Street, will be open for the next two months.
"In Canada we always wanted to go after the whole Barbie experience. So we partnered with the Bay to launch this initiative," said Carmen Martinez, Mattel's Canadian licensing manager, who worked with Mattel senior marketing manager Reidin Goode to create a program designed to expand the Barbie brand beyond the doll, and mark her 50th anniversary (which Mattell celebrated in California at a luxe version of the doll's Malibu Dream House earlier this month).
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RELATED TOPICS
LG Fashion Week, Fashion Design Council of Canada, David Dixon, Glenn Dixon, Mattel, The Bay, Barbie, Town Shoes, Foxy Originals, Cake |
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| EVENT REPORT 01.26.09 12:43 PM |
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Siemens Showcases New Hearing Aids Alongside Spring Looks From the Bay at Lunchtime Fashion Show
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 | Spring fashions from The Bay
Photo: BizBash |
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Seimens Hearing Instruments partnered with the Bay to unveil its latest hearing aids at a fashion show and luncheon for 70 guests at the Spoke Club Friday. "It's great from the standpoint of fashion to pair them up," said Karen Tuinstra, director of marketing for Siemens. Tuinstra worked with Susan Willemsen of the Siren Group to create the concept for the event.
The company invited 70 guests, including media representatives and clients who were in town for a training workshop, to the afternoon event. "We work with audiologists and hearing practitioners across Canada. We provide seminars to them to improve their skills as business people," said Tuinstra, who reported that Siemens coordinated the media luncheon with a separate training session for clients on effective communication skills. About 25 people participated in the workshop, and took a break to attend the fashion show.
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RELATED TOPICS
Siemens Canada, Siemens Hearing Instruments, The Bay |
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| Q & A 11.05.08 4:26 PM |
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Carole Boughannam Is Planning the Launch of Toronto's Holiday Festival—and the 2009 Edition of Nuit Blanche
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 | City of Toronto event programming manager Carole Boughannam
Photo: Courtesy of Carole Boughannam |
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Each year, thousands of tourists and Toronto residents descend on Nathan Phillips Square to mark the start of the holiday season and watch the official tree lighting. This year, the 42nd annual Cavalcade of Lights, presented by Scotiabank, returns to the Square from November 29 to December 31. (The official tree, a 68-year-old white spruce that stands 62 feet high, is already in position outside City Hall.) Spearheading the citywide festival—which includes fireworks displays, neighborhood tours, skating parties, and weekly concerts by the likes of Serena Ryder, the Canadian Tenors, and the Dragonettes—is Carole Boughannam, the programming manager for the City of Toronto's special events. Boughannam talked to us about the objective of the event, how the festival has evolved over the years, and what residents and visitors can expect this season.
What is the objective of the Cavalcade of Lights?
Our main goal is to create civic pride in the city and engage residents to come out and celebrate together. The holiday season is a really good time to do that. We also like to enhance the visitor experience. There are a lot of people who are in the city, whether they come from border states or just outside of the GTA. It’s really nice when they come to shop and dine during the holiday time to actually have something that really feels alive in the center of the city. I think it also helps to profile the city, so when people go back out to where they’re from they can really talk about Toronto as being a dynamic place.
The other thing we talk about is motivating travel—we really do want people to be motivated to come to Toronto and come here to shop instead of maybe going to some of the other cities around us. That, in turn, generates an economic impact.
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RELATED TOPICS
City of Toronto, Tourism Toronto, Scotiabank, The Bay, Brian Gluckstein, Nuit Blanche |
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