| EVENT REPORT 04.27.09 3:05 PM |
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Elle Canada Revamps Consumer Show and Presents Seminars, Runway Shows Prior to New Labels Gala
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 | The runway room at the Elle Show
Photo: BizBash |
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After throwing a three-day consumer show—which kicked off with the Toronto Fashion Incubator's New Labels Fashion Show and Gala—at the Direct Energy Centre last spring, Transcontinental Media decided to scale things back for the second annual Elle Canada Show, held Saturday at the Carlu. The magazine created a one-day program filled with seminars, runway shows, and shopping (at 52 exhibitor booths in the Carlu's foyer) that drew 1,000 registrants. "I think that our formula now is the way to go," said Susan Solomon, manager of consumer shows for Transcontinental Media. "It's a real girls' day out."
Val Garland, artistic advisor for Yves Saint Laurent makeup, conducted a session on summer trends, and Jacquie Hutchinson, a product trainer with Revlon, talked about professional skincare. Browns shoes held a presentation on new looks for the season, and attendees received advice on how to find the best undergarments and swimsuits at a series of Perfect Fit clinics presented by Avec Plaisir Lingerie and Melmira Swimwear.
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RELATED TOPICS
Elle Canada, Toronto Fashion Incubator, Transcontinental Media, Cadbury, Browns, Pantene, Covergirl, Olay, Winners, Melmira, Yves Saint Laurent, Revlon |
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| EVENT REPORT 04.25.08 5:54 PM |
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Elle Debuts New Consumer Show With T.F.I. Gala, Awards
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 | The Elle Canada New Labels gala
Photo: BizBash |
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Creating an event to showcase Elle Canada while supporting local up-and-coming designers has been on Jacqueline Howe's mind for some time. Yesterday, the vice president of Transcontinental Media and publisher of Elle Canada realized her idea come to life at the first Elle Canada New Labels gala to support the Toronto Fashion Incubator (T.F.I.) at the Direct Energy Centre. “It’s been a seed planted in the back of my mind for about two years, but we didn’t get the final approval [from the Elle offices in France] until September," Howe said of the process that led to the creation of the Elle show, a three-day fashion and beauty show that runs through Sunday.
The magazine has long been a supporter of T.F.I.'s New Labels competition and runway show. "We had been a partner and sponsor with them for the past five years, so last year, after the 20th anniversary event, we talked to [T.F.I. executive director] Susan Langdon and told her what our concept and idea was and that we would like to do an opening night that would be a fund-raiser for T.F.I. and host that competition that we’d been involved with,” Howe said. “She took it to the board and they said, ‘Love it. It’s great.’ And so we started.”
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RELATED TOPICS
Elle Canada, Toronto Fashion Incubator, Nine West, Rowenta, Triumph, Vin de Pays d'Oc, Movado, Canadian Home & Country, Transcontinental Media |
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| EVENT REPORT 10.19.07 11:01 AM |
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Style at Home Celebrates 10th Anniversary
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 | The Printing House produced large blowups of pages from the magazine for its 10th anniversary party at Festival Tower Presentation Centre.
Photos by: BizBash |
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Style at Home looked inside itself for inspiration in creating an event to celebrate its 10th anniversary. The publication’s staff designed the affair, held at Festival Tower Presentation Centre, to resemble the pages of the magazine. Various editorial sections were re-created, including the popular High/Low column that compares the high-end and affordable versions of popular design trends. To bring High/Low to life, the staff assembled room vignettes and ran a contest in which guests tried to guess which items in the rooms were high and which were low—those who guessed correctly won the items and detailing in the room scene.
Associate design editor Tamara Robbins chose and arranged the flowers, including arrangements for the room vignettes. Amazing Food Service provided event production, additional staffing, and catering. Transcontinental Media, publisher of Style at Home, supplied the invitations, organized the public relations, and hired the Printing House to produce large cardboard blowups of pages from the magazine.
Bombay Sapphire provided a pairing menu, while Starbucks chipped in tasty treats. Amazing Food Service’s menu included small soup servings that guests helped prepare by pouring hot water into tiny white cups.
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RELATED TOPICS
Style at Home, TransContinental Media, Bombay Sapphire |
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