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News Archive for Travel Alberta

NEWS 03.19.08 2:08 PM

Sponsors Fill Fashion Week Tents With Product Displays, Guest Lounges, and a Cocktail Bar

L'Oréal posters at Fashion Week
Photo: George Pimentel

With all the product giveaways and eye-catching displays, it's hard not to notice who's backing L’Oréal Fashion Week—which kicked off Monday and runs until Saturday—at Nathan Phillips Square. Makeup artists roaming through the main tent offer lip touchups courtesy of L’Oréal, servers dressed in orange wigs hand out bottles of Orangina at mobile soda carts, and guests can stop to shop at a jewelry stand featuring designs from Foxy Originals.

Additional displays include a Travel Alberta exhibit promoting tourism in the province, Fashion Television's booth—where Jeanne Beker conducts postshow interviews with each designer—and a display from the Italian Chamber of Commerce, which sponsored the Talenti Moda Milano show, featuring designs by students from four fashion schools in Milan. In support of Rethink Breast Cancer, Schick Quattro is offering women the opportunity to have a photo taken of their breasts for display on the Booby Wall, a virtual, interactive exhibit created to educate women about early breast cancer detection. MORE >>

Fashion Week, Travel Alberta, Schick Quattro, Lincoln, Hush Puppies, The Liberty Group, Orangina, Foxy Originals, Pink Tartan, Fashion Television, Jeanne Beker, Italian Chamber of Commerce