BizBash | Events * Meetings * Marketing * Style * Strategy * Ideas

OTHER MARKETS

GOOGLE TRANSLATE

OUR TRADE SHOWS & EVENTS

JOBS

MOST POPULAR STORIES

1. 5 New Toronto Venues for Holiday Parties

2. Developer Hosts Green Cocktail Party, Mini Trade Show to Unveil Eco-Friendly Homes

3. OCAD Gala Kicks Off Mystery Art Sale

4. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

5. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

6. How Do You Make Staffers Feel Appreciated—at Little or No Cost?

7. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

FROM NEW YORK

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

More Photos From Louis Vuitton's Garden-Style Launch: Life-Sized Trees, Mounds of Mums

A Forest of Flora Marks Launch of Louis Vuitton's Saks Boutique

4 Made-in-New York Sweets for Gift Bags

FROM LOS ANGELES

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

3 New Restaurants for Autumn Alfresco Dining

With Help From Lexus, Cedars-Sinai Gala Breaks Fund-Raising Record

News Archive for Ve'ahavta

THE SCOUT 03.30.09 8:00 AM

5 Inexpensive—But Effective—Ideas From Events

Candles in hurricane lanterns to mark an entry
Photo: Anne Sachs

MORE >>

Juicy Couture, Brides magazine, Balasny Asset Management, Best Buddies, Ve'ahavta

EVENT REPORT 11.18.08 10:58 AM

Centerpieces at Ve'ahavta Gala Double as Donations to Homeless

Sock centrepieces
Photo: BizBash

Blankets and socks aren't traditionally used to dress an award ceremony, but that's how Alvaro Castellanos of My Corporate Fiesta chose to decorate the Sheraton Centre Toronto Sunday for Ve'ahavta's 2008 Starry Nights Tikun Olam award gala—hosted by sportscaster Ron McLean and featuring Mariane Pearl as the keynote speaker. "Ve'ahavta donates to the homeless, so everything we've done for the decor is in that theme," said Castellanos, who worked with an organizing committee to plan the event for the Jewish humanitarian organization.

Tall glass vases filled with navy and white socks donated by McGregor Socks topped tables for the 600-person dinner. The socks and navy blankets, which were rolled to create visual displays throughout the venue, will be distributed through an outreach program called the Mobile Jewish Response to the Homeless. "One of the most serious issues facing men and women who live on the streets at this time of year is the risk of developing frostbite ... that is why socks are one of the most important items that the MJRH program distributes to people on the streets," stated a summary included in the event program. MORE >>

Ve'ahavta, Mariane Pearl