| EVENT REPORT 10.22.09 1:26 PM |
|
Porsche Partners With Prada, Rolex for Panamera Launch
|
 | The Mint Agency's bar at the reception desk
Photo: BizBash |
|
For the launch of the new Porsche Panamera—the first four-door sedan from the German automobile manufacturer—Downtown Porsche invited 600 guests to an unveiling and cocktail reception in the Front Street showroom Tuesday. “The cars only arrived in the country on the weekend,” said Michael Ney of Porsche. "Over the last 12 hours, we've transformed the showroom into a very high-end looking New York nightclub, with the stars of the show being the three Porsche Panameras—the Panamera S, the 4S, the Turbo."
The dealership called on The Mint Agency to produce the event, which included a collaboration with luxury brands Rolex and Prada that gave away a Tudor watch and Prada luggage as part of a drawing. Another winner recieved Porsche luggage.
MORE >>
RELATED TOPICS
Porsche, Downtown Porsche, Rolex, Tudor, Prada, Walker Hall Estate Winery, Dan Aykroyd Wines, Vitaminwater |
 |
| EVENT REPORT 10.16.09 2:48 PM |
|
Greta Constantine Partners With Rado, Audi for Runway Show in Underground Parking Lot
|
 | The underground runway
Photo: George Pimentel |
|
On Thursday night, Stephen Wong and Kirk Pickersgill, the duo behind fashion label Greta Constantine, presented their spring/summer 2010 collection to an audience of 600 guests in an underground parking garage at the Audi Downtown Toronto dealership.
Jen Foster, director of corporate partnerships at Style for Style, planned the event on behalf of her designer clients and brought on presenting sponsors Audi and Rado, as well as Holt Renfrew, Hästens, and Bang & Olufsen. “All of the brands are very design oriented,” Foster said, explaining that the designers wanted to showcase like-minded brands at the pre-Fashion Week show.
MORE >>
RELATED TOPICS
Greta Constantine, Audi, Rado, Holt Renfrew, Hästens, Bang & Olufsen, Jackson Triggs, Strut Wines, Wyborowa Exquisite Wodka, Peroni, Vitaminwater |
|
| EVENT REPORT 09.15.09 2:29 PM |
|
TIFF Parties: Goats, Celebrity Singers Appear on the Circuit
|
 | The after-party for The Men Who Stare at Goats
Photo: Alberto E. Rodriguez/Getty Images For Overture |
|
Unique party venues and props popped up at a series of Toronto International Film Festival parties this past weekend. The Soho House partnered with Grey Goose to host an event at the Lower Bay Station on Saturday evening, and singer Mary J. Blige took to the stage at the Kool Haus to benefit OneXOne. Meanwhile, two of the film festival's most exclusive parties took place at mansions on the Bridle Path, where a home known as the Glass House served as the venue for an after-party for The Men Who Stare at Goats on Friday.
Goats in two pens on the red carpet wore T-shirts that read "Don't stare at me," and party sponsor VitaminWater illuminated the exterior of the home with red lights and a multicoloured step-and-repeat. Actors George Clooney and Jeff Bridges, who star in the film, attended the event.
MORE >>
RELATED TOPICS
Toronto International Film Festival, Grey Goose Vodka, Soho House, VitaminWater, OneXOne, Mary J. Blige, Toronto Life |
|
| EVENT REPORT 09.14.09 3:23 PM |
|
Holt Renfrew Previews Vignettes at First-Ever Off-Site TIFF Party
|
 | The Stills at Holt Renfrew's TIFF event
Photo: Alison Whittington for BizBash |
|
Luxury retailer Holt Renfrew premiered Vignettes, two short films of its own, at a Toronto International Film Festival party for more than 1,000 people at the Burroughes Building Saturday. "To have a party during the film festival is great. There's such a buzz in the air," said Gwen Gibson, director of special events, who noted that the videos—featuring fall fashions and starring the Montreal band the Stills and supermodels Coco Rocha and Behati Prinsloo—served as the inspiration for this year's party.
The films, shot in a street-like setting, included images of Rocha and Prinsloo at the Gladstone Hotel and shots of the entrance to the Burroughes Building in the men's video. "We thought we should really try to incorporate that idea into the look [of the party], which is more downtown and more eclectic," Gibson said. "We went to several different venues and this one really caught us because of the size and where it's located, that was important. We didn't want to be too far off the beaten track. We are so used to having the parties in the store."
MORE >>
RELATED TOPICS
Toronto International Film Festival, Holt Renfrew, Coco Rocha, The Stills, Stella Artois, Grey Goose, Smart Water, VitaminWater |
|
| NEWS 06.23.09 10:00 AM |
|
MuchMusic Award Gift Lounges Offer Swag and Space to Chill
|
 | The official MMVA Gift Lounge
Photo: George Pimentel |
|
Talent in town for the MuchMusic Video Awards had the opportunity to visit two lounges this past weekend, both of which offered swag and space to unwind: the official MMVA Gift Lounge, located at MuchMusic headquarters, and the Artist Sanctuary at Hotel Le Germain.
New York-based On 3 Productions created an orange and white lounge for artists and presenters participating in the MuchMusic Video Awards this year. "We were going for something edgy, something a little different, with bright colours and bold colours," said Matthew Simon of On 3 Productions. Ikea and Sumo Lounge provided furnishings for the space, including bag chairs and ottomans. "It's a place where people can just chill out and relax."
MORE >>
RELATED TOPICS
MuchMusic Video Awards, MuchMusic, IKEA, Soma Lounge, Bench Apparel, Guess, Kameleon Jewellery, LouLou magazine, Marchon, New Era, Tenstate Jeans, Nestlé, Nautica, Stella Artois, Robert Mondavi Winery, Redken, Nokia, Vitaminwater, New Balance, Mavi, PKG, SkullCandy |
|
| EVENT REPORT 04.20.09 3:33 PM |
|
Marketers Consider Coachella Too Important to Skip in Lean Times
|
 | T-Mobile's late-night hangar party
Photo: Polk Imaging/FilmMagic |
|
FROM LOS ANGELES
Ask any marketer with a presence at the Coachella Valley Music and Arts Festival and he’ll tell you that the opportunity to promote in the desert during the festival weekend is unmissable and nonnegotiable—even in a downturn. Chalk it up to the sheer concentration of well-connected and enthusiastic music industry folks, fans, and friends captive in the middle of the desert, or to the extreme temperatures and terrain, or to the totally immersive quality of the whole thing—but the attendant brands felt they couldn't afford to be left out, even if this year's economic climate made sponsorship participation and overall budget dollars tougher to wrangle. The festival kicked off on Friday and wrapped Sunday night in Indio.
“This year was really difficult. Sponsors are putting each event under a microscope, and they want to make sure it’s the right type of event for the right R.O.I.,” said Andreas Herr, publisher of Anthem magazine, whose desert party has developed a reputation as the most authentically hedonistic and bacchanalian of the weekend. “But the reason it’s so important for us is that it’s all about contributing to the lifestyle that we cover inside of the magazine. So many people look forward to this event throughout the year. At a time like this, it’s really important to give our fans and our readers something to really look forward to. That one weekend when you can really escape reality and go out there and have fun. It’s our biggest event that we do throughout the year, and we have a lot of fun doing it.”
This year, Anthem’s signature event included a Saturday pool party at a sprawling five-acre ranch property with a three-acre lake. (Herr characterized it this way: “The rough theme is '70s porno ranch meets disco. Does that even make sense? It makes sense to me.”)
MORE >>
RELATED TOPICS
Coachella, T-Mobile, Anthem Magazine, Levi's, Ray-Ban, Urb Magazine, Filter, Vitaminwater, Goodlife.com, Going Green |
|
| EVENT REPORT 03.16.09 3:55 PM |
|
Greta Constantine Scales Back Set Design, Goes Runway-Less for Fashion Show
|
 | The catwalk at the Courthouse
Photo: Gary Beechey for BizBash |
|
In 2008, Kirk Pickersgill and Stephen Wong—the designers behind the Greta Constantine label—created elaborate sets to showcase their runway collections on a mirrored catwalk at Circa. But on Friday night models wearing fashions from the pair's fall/winter 2009 line walked the bare hardwood floor before a crowd of 500 guests at the Courthouse.
The designers used the stage at the front of the main floor for additional seating and created a runway that zigzagged through the chairs on the main level. The Courthouse began preparing the venue for the show last Tuesday, repainting some areas of the nightclub and repairing the hardwood floors, said Natasha Penzo of ASC PR.
MORE >>
RELATED TOPICS
Greta Constantine, Fritz Helder & the Phantoms, M.A.C. Cosmetics, Aldo, Steamwhistle, Hair2Inc., Belvedere Vodka, Vitaminwater, Dean Davidson Jewelry |
|
| NEWS 07.29.08 8:00 AM |
|
With Plenty of Sponsors, Lollapalooza Set to Take Over Chicago This Weekend
|
FROM CHICAGO
The current incarnation of Lollapalooza, the brainchild of Jane's Addiction frontman Perry Farrell, along with Austin, Texas-based promoters C3 Presents and the William Morris Agency, will once again set up shop in Chicago's Grant Park this Friday through Sunday. The fourth-annual Chicago-only festival encompasses 120 acts (including Radiohead, Nine Inch Nails, and Kanye West) performing on eight sponsored stages, as well as various environments, lounges, and activities scattered throughout the park.
Lollapalooza 2008 incorporates several new elements this year, including Perry's, named for Farrell, an open-air electronica stage featuring live DJ sets each day at 2 p.m., and Lederhosen's Biergarten, a beer hall situated near Buckingham Fountain. Both Green Street (a destination space educating festival-goers about Lolla's eco-friendly initiatives) and Kidzapalooza (featuring a stage, "School of Rock" Jam Tent, a recording studio, and special performances) are returning this year.
MORE >>
RELATED TOPICS
AT&T, Bud Light, PlayStation, MySpace, Citi, BMI, Blackstone Winery, F.Y.E., Vitaminwater, NowWhat.com, Small Paul, Sweet Leaf Tea, Whole Foods, Lifeway Kefir, Southern Comfort, Metromix.com, Belvedere Vodka, Hard Rock Hotel, Motorola, Bacardi, 42 Below, Cazadores Tequila |
|
| EVENT REPORT 05.28.08 4:38 PM |
|
Beset With Rain, Crowds, and Sponsors, Sex and the City Premiere Still Sparkles
|
FROM NEW YORK
Presenting his movie to a rowdy audience of 2,800 guests inside Radio City Music Hall last night, Sex and the City writer and director Michael Patrick King said, “Sex is back where it belongs—in New York City.” (Cue the screaming and applause.) And one didn’t have to search long for evidence that New York was ready for the HBO show's characters to return. Outside, on the hall’s rain-drenched cross streets, thousands of mostly female fans waited, barging into barricades, cursing cops, and screeching for the droves of celebrity attendees.
The pre-event hype seemed to have a mushroom effect (The Post reported that one woman lost $22,000 in a ticket scam), with thousands coming out for the premiere, including many a crasher donning ode-to-Carrie ensembles. Expecting a huge turnout, studio New Line booked a backup theater in advance for overflow guests (The Daily News said others jilted got vouchers for weekend showings).
Clearly the return of Sex and the City was going to be a spectacle in its hometown. But even the premiere's planners and staffers seemed in awe of the crazed (some might say fanatical), bursting-at-the-seams atmosphere.
MORE >>
RELATED TOPICS
Sex and the City, New Line Cinema, Mercedes-Benz, Vitaminwater, Swarovski |
|
|
