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1. OCAD Gala Kicks Off Mystery Art Sale

2. Developer Hosts Green Cocktail Party, Mini Trade Show to Unveil Eco-Friendly Homes

3. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

4. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

5. 8 Handy Gifts for Meeting Attendees

6. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

7. Art Basel Preview: New Convention Center Layout, Giant Beach Structure for Audi

8. Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

9. Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

FROM NEW YORK

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Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

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$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

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Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

News Archive for Waterfront Toronto

NEWS 06.06.08 12:14 PM

Sponsors Drive Free Programming at Luminato Festival

Makeup demonstrations, dance classes, light shows, and performances by the likes of the Barra MacNeils and Ashley MacIsaac are just some of the free events being presented as part of the second annual Luminato Festival of Arts and Creativity, which starts Friday and runs through June 15. And, with more than 80 percent of the programming being offered at no cost to the public, sponsorships are critical to the event's success, festival president and C.E.O. Janice Price said in an interview.

“I think last year we were extremely grateful that [the inaugural festival came] off and that people embraced it so well … but we did all of that with only about seven months of planning," Price said. "The luxury of having a year of planning time means that we’ve really been able to leverage the desire of our corporate sponsors to make the connection with the programming. It’s allowed us to be a lot more creative with our partners." She added, “I think the really optimum blend of public-sector, individual, and private sponsorship makes [our sponsors] feel comfortable they’re working with an organization that has brought everybody to the table." MORE >>

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