| EVENT REPORT 09.25.09 8:00 AM |
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LouLou Marks Fifth Anniversary With Yorkville Block Party, Shopping Discounts
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 | Shoppers designed T-Shirts at Puma
Photo: BizBash |
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To mark its fifth anniversary, LouLou staged a Birthday Block Party in Yorkville Wednesday, offering retail discounts, cocktails, live music, giveaways, and an after-party at Moroco Chocolat. The magazine partnered with eight retailers—Banana Republic, BCBG, Gap, Guess, Joe Fresh, Puma, Town Shoes, and Winners—to host the event.
“LouLou magazine hosts shopping parties all the time. That’s what LouLou is all about, it’s about shopping rather than fashion. So we thought for our fifth anniversary what better way to celebrate what LouLou is than blowing it out and doing a whole bunch of shopping parties on the same day,” said Toronto market editor Liv Judd. “Everybody really embraced it. It just exploded. We are doing eight shopping parties all on the same night.”
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RELATED TOPICS
LouLou, Rogers Publishing Ltd., Visa, Almay, Banana Republic, Guess, Joe Fresh Style, Red Rain, Revlon, Shelternet, Town Shoes, Winners, Smirnoff, BCBG Max Azria, Gap, Puma |
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| EVENT REPORT 04.27.09 3:05 PM |
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Elle Canada Revamps Consumer Show and Presents Seminars, Runway Shows Prior to New Labels Gala
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 | The runway room at the Elle Show
Photo: BizBash |
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After throwing a three-day consumer show—which kicked off with the Toronto Fashion Incubator's New Labels Fashion Show and Gala—at the Direct Energy Centre last spring, Transcontinental Media decided to scale things back for the second annual Elle Canada Show, held Saturday at the Carlu. The magazine created a one-day program filled with seminars, runway shows, and shopping (at 52 exhibitor booths in the Carlu's foyer) that drew 1,000 registrants. "I think that our formula now is the way to go," said Susan Solomon, manager of consumer shows for Transcontinental Media. "It's a real girls' day out."
Val Garland, artistic advisor for Yves Saint Laurent makeup, conducted a session on summer trends, and Jacquie Hutchinson, a product trainer with Revlon, talked about professional skincare. Browns shoes held a presentation on new looks for the season, and attendees received advice on how to find the best undergarments and swimsuits at a series of Perfect Fit clinics presented by Avec Plaisir Lingerie and Melmira Swimwear.
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RELATED TOPICS
Elle Canada, Toronto Fashion Incubator, Transcontinental Media, Cadbury, Browns, Pantene, Covergirl, Olay, Winners, Melmira, Yves Saint Laurent, Revlon |
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