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News Archive for Wonderwall

Q & A 04.30.09 12:41 PM

Joel Hock Takes Celebrity Car Rally to L.A., Miami to Raise Funds for Kids With Cancer

Solutions With Impact's Joel Hock
Photo: Charlie Gallay/Getty Images

Last fall, Joel Hock, founder and president of the Toronto-based event management firm Solutions With Impact, produced an event to benefit the Hospital for Sick Children. Called the Car Rally for Kids With Cancer, the two-day event, held during the Toronto International Film Festival, paired luxury-car owners with celebrity navigators for an interactive scavenger hunt across the city. Drivers had to raise $25,000 to enter the contest, and the event raised more than $1.2 million for the hospital.

This weekend, Hock hopes to duplicate that success in Los Angeles, where Eva Longoria Parker is the event chair for the city's first Car Rally. The benefit—in support of Children’s Hospital Los Angeles and Padres Contra El Cáncer, a nonprofit organization that supports families of Latino children with cancer—kicks off with a launch party at the Hollywood Roosevelt Hotel Friday and concludes with a gala dinner Saturday night at a $30 million private home in Beverly Hills (owned by Bill Phillips of Transformation.com). With another Car Rally slated to run in Toronto this September, and Las Vegas and Miami incarnations in the works, we spoke with Hock about expanding the event.

Why did you decide to take the event national this year?
I think the event itself works from a fund-raising standpoint. People, once they understand it, want to get involved. And kids with cancer is a cause that hits home whether it’s in L.A., Vegas, Miami, or Toronto. In my opinion, the cure is just around the corner and all it takes is money. This event is driven by the participants. MORE >>

Hospital for Sick Children, Eva Longoria Parker, Children's Hospital Los Angeles, Wonderwall, MSN, E! Entertainment, Access Hollywood, L.A. Confidential Magazine

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