Toronto Coast to Coast provides Event Planners the news on Benefit Galas, Public Promos, Launch Parties, Movie Premieres, Fashion Shows and New Releases by BizBash

Toronto Coast to Coast provides Event Planning organizations the latest coverage of Party Events, Junkets, PR and Press Releases by BizBash

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LG FASHION WEEK Bustle After-Party Doubles as Vodka Launch Fashion Week Tent Adopts an LG-Inspired Look For Fall Shows Buyers Market, Mezzanine Seating, Film Screening Planned for LG Fashion Week Where to Entertain Near the Tents During Fashion Week   BIG-NAME BRANDS Barbie Pop-Up Showcases Furniture Line, Designs From David Dixon's Opening Night Show at LG Fashion Week Roots Unveils Eco-Fragrances at Nature-Friendly Rosedale Shop Joe Fresh Launches Cosmetics Line With Makeup Demos, Photo Station Grey Goose Launches La Poire With (Get This!) Pear-Flavored Cocktails, Hors D'Oeuvres   EYE-CATCHING ENTERTAINMENT Celebrity DJ Prompts Last-Minute Changes to Microsoft Launch Sports Channel Debuts New HD Studio With Concert, Street Party Go-Go Dancers, Disco Music Move Crowd at M.A.C. Gold Fever Party     Coast to Coast Archive 09.03.09 3:30 PM Amstel Light Aims to Bring Amsterdam Experience to North America With Concert Series Amsterdam Live in San Francisco Photo: Steve Jennings/WireImage Amstel Light's seven-market concert tour, Amsterdam Live, wrapped up at New York's Webster Hall Wednesday, August 26, with live dance, interactive art, and a performance by the Bravery. Along for the ride—that included stops in Boston, Chicago, and San Francisco—was the Dutch brew's signature 10-seater beer bike, though restrictions prevented riders from actually imbibing. To separate itself from competing brands, Amstel Light's marketing and events agenda recently has been defined by the brand's connection to its native Amsterdam and the city's devil-may-care attitude. "It’s a point of difference that the brand can own, and is something that we’ve had all along," said the aptly named Amstel Light vice president of marketing, Kheri Holland Tillman. "Amsterdam Live captured Amstel’s Amsterdam in an authentic environment that [aimed to] include unconventional experiences and interactive activities." MORE >> RELATED TOPICS Amstel Light 06.05.09 2:58 PM Showtime's Nurse Jackie Stunt Targets Medical Professionals in Chicago, Los Angeles, and New York Nurse Jackie's visit to Hollywood Photo: Courtesy of One Source Just a few days before the debut of its latest series, Nurse Jackie, Showtime set up a three-day interactive promotional stunt at high-traffic spots in Chicago, Los Angeles, and New York. But instead of moving the relatively modest installation from market to market, Showtime erected three separate pop-up billboards simultaneously. Overseen by Showtime director of promotions and partnerships Larry Kieran, the project had three goals: In addition to making potential viewers aware of the new show, the network was particularly keen to reach out to medical professionals and bring more consumers to its Web site. So in the weeks before the stunt, marketers made a big push to target the nursing community online. According to Kieran, several thousand men and women were directed to the Nurse Jackie page, where they could use a Twitter application to voice their thoughts about their jobs, health care in the United States, and what they thought of the show's pilot episode—all in 140 characters or fewer, of course. One Source Visual Marketing Solutions was charged with incorporating the responses into the stunt. MORE >> RELATED TOPICS Showtime, Nurse Jackie, The Tudors, Metropolitan Home 03.19.09 2:56 PM Carnival Cruise Lines Woos Travelers With Virtual Aquariums in Six Cities Carnival Cruise Lines' interactive aquarium Photo: Jessica Torossian for BizBash When fishing for new customers, Carnival Cruise Lines can't exactly pass out free samples at a major sporting event or the mall. So execs at the company created a multi-city marketing stunt they hoped would give potential travelers a taste of what it's like to go on a Carnival Cruise by installing a series of interactive aquariums on busy streets in urban centers nationwide. On March 10, the high-tech, computer animated tanks debuted in Baltimore, Dallas, Houston, Los Angeles, New York, and Washington, where they will be on display through the end of April. Positioned in vacant storefronts in high-traffic pedestrian areas, the aquariums, developed by Carnival's advertising agency, Arnold Worldwide, are designed to capture the attention of passersby. MORE >> RELATED TOPICS Carnival Cruise Lines 11.26.08 11:22 AM Dos Equis Translates Popular Ad Campaign Into Traveling Sideshow "The Most Interesting Show in the World" Photo: David Ditzler FROM NEW YORK For most brands, mobile marketing efforts don’t typically involve circus-like attractions, but beer promotions leave generous room for whimsy, so that’s exactly what Dos Equis did earlier this fall when it kicked off “The Most Interesting Show in the World” tour. A night of comedy, dance, feats of strength, and illusions, the show re-imagined vaudeville for capacity crowds in 14 markets. The effort kicked off in San Diego in October and concludes in Philadelphia next month. The Heineken USA-owned beer turned to experiential marketing agency Mirrorball to translate its “The Most Interesting Man in the World” campaign—a series of ads about an individual dispensing sage advice to curious beer-drinkers—from a character to an event. Mirrorball developed the idea of creating a showcase for the types of performers this man had come across in his imaginary travels and enlisted New York-based Randy Weiner, creator of "The Donkey Show" and managing partner at New York City performance venue The Box, to write and produce the show. MORE >> RELATED TOPICS Dos Equis, Heineken 09.30.08 3:53 PM 3M Takes Mobile Dorm Room to 21 Campuses to Promote Storage Products The interior of the 3M Command Campus tour truck Photo: Courtesy of GCI Group To promote eight new storage products in its Command Strips line, 3M embarked on a 16-city tour in a big orange truck, visiting 21 colleges and universities in five Canadian provinces during September. The company, which manufactures products like Post-it notes and Scotch tape, created a dorm room inside the truck to show off items like its new adhesive key holder and storage containers. In line with the company’s Save the Walls Web site, the tour touted Command Strips' ability to adhere to walls without damaging them. "The tour is about getting students to recognize the 3M brand and helping them stay organized. The products don't damage walls, so they can help students get their residence security deposits back at the end of the year," said Kevin Beaudoin, Canadian brand manager for 3M Command Strips. Beaudoin worked with the GCI Group and the London, Ontario-based Branton Advertising to put the tour together. Unit 11 outfitted the 272-square-foot space inside the truck with a bed, closet, and desk, along with a true-to-scale photo of a messy dorm room on the opposing wall to help illustrate the importance of organization. MORE >> RELATED TOPICS 3M, Command Strips, Save The Walls 09.30.08 11:32 AM ABC Hands Out Free Pie in 10 Cities to Promote Pushing Daisies The pie mobile parked in Times Square Photo: BizBash FROM NEW YORK With the sophomore season of Pushing Daisies premiering nine months after its first outing was shortened by the writers strike, ABC’s marketing team needed a way to reacquaint the public with the network’s quirky comedy. The result was a 10 city, cross-country pie giveaway that reached the end of its road trip in New York this week. Winding its way through Anaheim, San Francisco, Los Angeles, Las Vegas, Phoenix, Denver, Dallas, Chicago, Philadelphia, and New York, ABC's “Touch of Wonder Tour” spent the past month evangelizing Pushing Daisies. Operating out of an Airstream trailer designed to look like the Pie Hole—the fictional pie shop that serves as the backdrop for much of the series—staffers treated visitors to complimentary slices of apple and blueberry pie and peach cobbler. MORE >> RELATED TOPICS ABC, Pushing Daisies 01.03.08 12:04 PM Nikon Takes DJ Talent on Tour Lorne Peart was among the DJs on tour. Photo: Andrew George In an era when any tech-savvy hipster with an iPod or a computer can fancy himself a DJ, music marketing company and record label Spring L.L.C. wanted to separate the Mobys from the wannabes. The result was the 2007 Nikon “Four to the Floor” tour, a five-city event designed to showcase new DJ talent in an upscale nightlife environment. “Dance music has always been kind of the bastard child of music,” says Michael Aiken, Spring’s managing partner. “From a musicianship standpoint, it’s never gotten the respect that jazz or even hip-hop gets ... but there’s a lot of musicianship in the space. These guys are artists in their own right. So the idea was, let’s separate the real artists from everybody [who’s just] spinning records, and give them a platform that recognizes and celebrates that artistry.” With that idea in mind, Spring approached Nikon to sponsor the tour and further develop the concept. For Nikon, an event that would attract and help make the brand accessible to a hip, young demographic was ideal, and fit with the company’s marketing and promotional goals. MORE >> RELATED TOPICS Nikon, Spring L.L.C. 06.13.07 11:07 AM UPS Takes Anniversary Extravaganza Worldwide Two 53-foot trailers travel to each U.S. city hosting the UPS Centennial Tour. Photo: Courtesy of the Spark Agency Launching UPS's anniversary mobile tour, spanning the course of 10 months, took considerable planning. Indeed, while Lori Lemmon, the director of the logistics giant’s centennial program, says actual details have been in the works for two years, company spokesperson Dan McMackin remembers ideas being floated in the late ’90s. “People really anticipated this thing,” he says. “This thing” ended up as the Centennial Global Tour, a traveling exhibit targeting UPS customers and employees—the first event of its kind for the company. “Our main goal was to achieve employee pride and build customer relationships,” Lemmon says. MORE >> RELATED TOPICS UPS Search for Suppliers Activities/Experiences Catering/Food Services Decor/Design/Flowers Entertainment Event Planning & Marketing/Meeting Planning/PR Event Production/Audiovisual Services Gifts/Premiums/Awards Industry Resources Invitations/Name Tags Photography/Videography Planning Tools/Software Rentals/Props Security/Fire Services/Insurance Signage/Banners/Printing Special Effects Staffing Trade Show Services Transportation/Parking Services Search for Venues By Type All Types Activity Venues Ballrooms (All Venues) Banquet Halls Bars/Clubs/Lounges Boats/Yachts Casinos Conference Centers, Convention Centers & Auditoriums Entertainment Venues/Performance Spaces Golf Courses/Clubs Hotels Independent Event Spaces Lofts/Photo Studios/Raw Spaces Mansions/Houses Movie Studios/Sound Stages Museums/Cultural Spaces Outdoor Spaces Private Clubs Quick Trips Religious Spaces Restaurants Retail Venues Spas/Relaxation Places Stadiums/Arenas Terraces/Roofs/Gardens (All Venues) By Neighborhood/Location All Neighborhoods Annex Baldwin St. Area Beaches Bloor St. West Bloor West Village Cabbagetown Chinatown Church St. Village Danforth/Greektown Downtown Core Downtown East Downtown West Entertainment District Etobicoke Financial District Little Italy/College St. Midtown North York Queen St. West Rosedale Scarborough Theatre District Yorkville Markham Mississauga Niagara Niagara-on-the-Lake Other Areas Richmond Hill Stratford Thornhill Bloor/Yorkville Forest Hill Harbourfront High Park King West Leaside Leslieville Liberty Village Muskoka North Toronto Old Town Toronto Parkdale Show Only New Venues Search Our Venue Directory PREMIUM SPONSORED SUPPLIERS BizBash SCHED* Mondu Floral Design LaRouge Entertainment National Flag & Display Co. 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