| EVENT REPORT 03.21.08 10:38 AM |
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| Branching Out |
| The set for Greta Constantine's show—staged at Circa instead of the Fashion Week tents—included a custom mirrored runway and a backdrop constructed of barren tree branches. |
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Going against the grain and forgoing the L’Oréal Fashion Week tents, Kirk Pickersgill and Stephen Wong presented their Greta Constantine fall 2008 collection to a packed crowd at Circa on Wednesday. Entitled "Part Four," to represent the label's fourth season in the business, the show furnished the nightclub's front ballroom with stairs leading to a 42-foot-long mirrored runway and a tree-branch collage backdrop.
Pickersgill and Wong produced the show with the help of main sponsor Campari, Circa staff (who constructed the runway), and ASC PR. M.A.C. cosmetics also sponsored the invite-only show, which was a factor in determining the venue. (L’Oréal products are used in the tents at Nathan Phillips Square.) |
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PHOTO GALLERY |
 | Circa's production team constructed the set.
Photo: BizBash |
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 | More than 250 people filled three separate viewing areas at Circa to view the collection.
Photo: George Pimentel |
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 | Models walked a 42-foot-long mirrored runway at the Greta Constantine show.
Photo: George Pimentel |
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 | An arbourist collected the branches for the backdrop.
Photo: BizBash |
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| Greta Constantine Fall/Winter 2008 Show |
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Event Coordination, PR ASC Inc.
Lighting, Production, Venue Circa
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In comparison to the bamboo runway in the main Fashion Week tent, the custom Greta Constantine runway proved to be a high-maintenance project. "The designers love working with mirrored runways; it has become their signature," said Alexandra Weston of ASC PR. "But it takes a lot to keep it looking clean." Staff removed the plastic covering on the runway minutes before the show began, revealing the mirrored plexiglass panels. An arbourist and friend of the designers collected tree branches for the backdrop, which was highlighted with orange and purple lighting.
The show, which began more than an hour after the scheduled 9:30 p.m. start time, packed more than 250 people into three viewing spaces, including a V.I.P. standing area around the main-floor bar. Organizers created the area for people who prefer to stand and mingle prior to the show. The second-floor mezzanine also packed in guests. An after-party on the third floor of Circa immediately followed the show.
—Erin Letson
RELATED TOPICS
Greta Constantine, M.A.C. Cosmetics, L'Oréal Fashion Week
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