| EVENT REPORT 03.25.08 3:40 PM |
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| Street Smart |
| For the launch of its limited-edition apparel line, Kidrobot sent models down a runway at Circa with coloured markers to draw on a blank Munny figure and followed the show with a charity auction. |
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Art toy and clothing retailer Kidrobot launched its Super Spectacular apparel collection at Circa on Friday night, using a stark white runway to contrast the line's brightly coloured garments. To play on the urban street theme, the models—all dressed in vibrant Hunter Wellington boots—doubled as graffiti artists during the show, drawing on a white Munny action figure placed on a pedestal at the end of the runway. Some models also performed break dancing moves.
"It's not your typical fashion show, because it's a lot more theatrical," said Ashley MacIntyre, director of marketing and corporate relations at Circa, who helped plan the show with Kidrobot founder Paul Budnitz. |
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PHOTO GALLERY |
 | The set for the Kidrobot fashion show featured an all-white runway and bright lights.
Photo: BizBash |
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 | Models drew on a Munny doll on the runway.
Photo: BizBash |
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The show's sponsors included Amarula, Rowenta, and Hunter Boots. Circa servers passed "Amarula coladas" garnished with shredded coconut, and guests received pots of Amarula lip balm. Following the show, attendees moved to the third floor for an after-party and the Project Munny charity auction. The auction featured eight-inch Munny figures made by 20 designers (including Paul Hardy and Izzy Camilleri), with proceeds going to War Child Canada.
—Erin Letson
RELATED TOPICS
Amarula, Fashion Week, Rowenta, Hunter Boots, Paul Hardy, Izzy Camilleri, Kidrobot, War Child Canada
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