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EVENT REPORT   04.07.08 2:14 PM PRINT | SEND TO A FRIEND |
Casablancan Cafe
For the Jocelyn Foundation's inaugural fund-raiser, organizers draped damask Velon fabric throughout the venue to create the feel of being in a tent at the Moroccan-themed party.  
In choosing a theme for the Jocelyn Foundation's inaugural Belle Ball, event chair Candice Best, of Best PR Boutique, wanted to create an evening that would instantly capture the imagination of her guests. "Casablanca is something everybody can relate to," she said of the classic film that inspired the decor for the fund-raiser at the Fifth Grill and Social Club Thursday.

"We wanted to integrate something that had a little bit of French influence with the elegance of black and white," said Best, who is a member of the foundation, which was created in November 2005 to raise awareness of domestic violence and to honour the memory of Jocelyn Juriansz, a young woman who was murdered by her boyfriend earlier that year.
CONTINUED >

PHOTO GALLERY

Daisies decorated the serving platters laid out for hors d'oeuvres. - Photo: Gary Beechey for BizBash
Daisies decorated the serving platters laid out for hors d'oeuvres.
Photo: Gary Beechey for BizBash
Images of female silhouettes reminded guests of the reason for the fund-raiser, held to bring awareness to the issue of violence against women. - Photo: Gary Beechey for BizBash
Images of female silhouettes reminded guests of the reason for the fund-raiser, held to bring awareness to the issue of violence against women.
Photo: Gary Beechey for BizBash
Designing Trendz topped the long dining tables with black- and-white damask print linens, red glassware, and large plumes of white feathers. - Photo: Gary Beechey for BizBash
Designing Trendz topped the long dining tables with black- and-white damask print linens, red glassware, and large plumes of white feathers.
Photo: Gary Beechey for BizBash
Plush red fabric dressed two chaise lounges in the Social Club. - Photo: Gary Beechey for BizBash
Plush red fabric dressed two chaise lounges in the Social Club.
Photo: Gary Beechey for BizBash
Decor in the Social Club included Moroccan-inspired throw pillows, tapestries, and black-and-white images of well-known female personalities who support the foundation's cause. - Photo: Gary Beechey for BizBash
Decor in the Social Club included Moroccan-inspired throw pillows, tapestries, and black-and-white images of well-known female personalities who support the foundation's cause.
Photo: Gary Beechey for BizBash
Tealights placed in orange mosaic candleholders and simple vases containing freesia topped tables on the terrace. - Photo: Gary Beechey for BizBash
Tealights placed in orange mosaic candleholders and simple vases containing freesia topped tables on the terrace.
Photo: Gary Beechey for BizBash
The Jocelyn Foundation's Belle Ball

Catering, Venue The Fifth Social Club, Grill & Terrace
Decor, Flowers Designing Trendz
Draping, Tent Installation Micki's
Event Management, PR Best PR Boutique
Tenting Regal Tent Productions Ltd

Best worked with the foundation's organizing committee and Designing Trendz to create the feel of Rick's Cafe in the iconic film. Micki's created a wall out of draped Velon, courtesy of Regal Tent Productions Ltd., between the main floor foyer—where guests sipped champagne before taking the freight elevator up to the fifth-floor dining room—and the site of the after-party.

Black-and-white decor dressed the dining room with tables topped in damask fabric and white-feather centrepieces. The adjoining terrace, where guests listened to a performance by singing duo RyanDan during the cocktail reception, featured tealights hanging from tall golden trees, tealights in orange glass candleholders, and Moroccan tapestries.

"We looked at many venues. We wanted a great chef, that was criteria number one, and a space that allowed us to do dinner and the party in one location," Best said. The 68 dinner guests dined on a meal of Moroccan salad, tagine of lamb with merguez, tomatoes, and a duo of Moroccan chocolate and lemon tarts before joining the party, attended by an additional 150 guests.

The Moroccan decor continued in the Social Club, with red fabric draping the furniture and tealights placed throughout the room. Framed images of female silhouettes reminded guests of the reason for the fund-raiser and paid tribute to those impacted by violence against women.

  —Susan O'Neill
RELATED TOPICS Jocelyn Foundation

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