| MY FAVORITE VENDORS 05.08.08 2:24 PM |
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| Hugo Boss Canada Relies on McNabb Roick Events |
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Dawn Bellini
Photo: Courtesy of Dawn Bellini |
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As the director of marketing and public relations for Hugo Boss Canada, Dawn Bellini handles all advertisement components, editorial loan-outs to editors, and the planning of all of the company's events. Bellini has been with Hugo Boss since 1994 and plans roughly seven large events a year, such as the annual Boss Benefit, held in a private home for 400.
Production: "I cannot live without McNabb Roick Events. Jeff Roick is like my right hand when it comes to events. We work with him on everything—coordinating the rentals, staffing, decor, the DJ, and catering. Every event we work on he has a hand in, and he’s on the Boss Benefit committee. He even hosted my baby shower last year, he’s that close."
Sound, Lighting, Staging: "Through Jeff, we came to work with Westbury National Show Systems. When we do our fashion show for Boss Benefits, they set up the runway. They also do big concerts, so they already have the tech riders, which is what the artist requires to perform, like a certain type of piano, soundboard, and microphone. They are able to anticipate what the performer will need."
Venue: "Inside the Carlu in Toronto is the Round Room, which the Rainbow Room in New York was modeled after. The Carlu was on the top floor of Eaton’s, one of the most posh department stores in the 1930s. When the Rockefellers visited Eaton’s, they hired architect Jacques Carlu to do the Rainbow Room. The building has since been chopped up into some retail stores, and provincial courts on the second floor. But we used the Carlu for our black-tie company Christmas parties. It’s just beautiful and elegant. We’re about 200 people [at Hugo Boss], so it’s quite big. The foyer is modeled after an ocean liner, and we have cocktails there and then move into the Round Room for dinner, where there is a big circular carpet with a Lalique fountain."
Rentals: "Exclusive Affair Rentals has great china that not everybody has that we’ve used for dinners. From the silverware to tables, glassware, and crystal—even if we’re doing the largest Formula 1 event or the intimate Contact event—we use them."
Decor: "We’ve had to create different environments at the showroom for every event, and we work with Signature Event Rentals. They were the first in the city to carry 1,000 Ghost chairs and the first to have Barcelona furniture designed by Ludwig Mies van der Rohe and Lilly Reich. This sofa and chair style has a low leather back and big crossed chrome legs. [Signature is] fantastic with the furniture and carpeting and will build items based on your event or theme, whatever you need. They’ve got great movable bars with chrome accents made of a very dark wood named wenge wood, in which you can see grain."
Photography: "Biserka Livaja knows everybody, so I don’t have to point her in the right direction. She knows who the society mavens are and does her thing, with all the right shots and groupings. And the person who does the best celebrity photography is George Pimentel."
—Sara Randolph
RELATED TOPICS
Hugo Boss Canada, Hugo Boss
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